Eleven Ideas to Generate More Direct Mail Responses
1. When writing copy for your direct mail marketing pieces, make
sure to indent the first line of each paragraph. It, literally,
pulls your potential customers into the copy you’ve written.
2. Quote famous people or staff members often. Customers pay
attention to what others have to say.
3. Gather testimonials from satisfied customers, and use them
often. They not only make your sales pitch believable, they make
it seem that people ‘just like them’ need these types of
products or services as well.
4. Write up a situation, or case history, where your business
solved a difficult problem for a customer. Show potential
clients that you can actually solve problems for them.
5. Create a FAQ or Questions and Answer section in your direct
mail marketing piece. They are not only easy to read, but
interested consumers can jump to what they need to know first,
without wasting any time.
6. Use select methods to give emphasis to certain sections of
your direct mail marketing letters, such as CAPS, bold,
underlines or indents.
7. Try and use facts and figures as much as possible to not only
break up the copy, but draw the reader in with statistical
information. It helps sell that your business is professional
8. Color grabs your audience immediately, and tells them a
story. Make sure to use it as much as you can afford to in all
of your direct mail outs.
9. #, $, %, -, +. They all attract attention, because they are
characters not normally used in written advertisements. Use them
when you can, without overdoing it.
10. Write like your audience speaks, or reads. Without copy that
sings to your intended customers, they’ll never get around to
11. Make all of your marketing pieces as personal as possible.
If you have a name, use it often. If you don’t, try and use
something that is original and creative, such as ‘Dear Human
Resources Expert’ instead of, ‘Dear Sirs’.
If you choose to use many or all of these direct mail marketing
techniques in your mail outs, you’ll get lots of interested
clients calling and knocking on your door, wanting to know more.