Article distribution is currently booming on the internet.
Authors do it for a number of reasons.
- It is a good way to be picked up by the search engines.
- The backlinks from your resource box can help your search
- You have the possibility of secondary traffic if your article
is picked up by a popular website or ezine.
Various products and services have become available that help
you distribute your articles to the 100s of article directories
and mailing lists.
a) Software that speeds up maunal submission, or can in some
cases do this automatically.
b) Services that distribute articles in your name
c) Services that distribute articles on your behalf, but in
their own name.
The Double Edged Sword
Many people pay a premium rate for article distribution on their
behalf, without the worry of having to join various article
directory sites as a member, giving their own email address, and
receiving lots of emails from various Yahoo groups.
Unfortunately what they don’t realise is that often this
devalues their work.
1) In the author section on many sites, the name of the
distribution service will be shown, not that of the original
2) Author sections of many article directories are a unique
marketing venue. Many visitors will visit the author profile
before reading an article all the way to the bottom. Most
profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the
distribution service might be shown in the byline, not the
4) Many article directories allow an author to change or modify
their resource box. If an article was submitted using an account
owned by a 3rd party distribution service, that avenue will be
For authors who want complete control of their branding, either
submit manually, or use article submission software. You will
receive more emails, but can always have a special email address
for this purpose. Googles Gmail service I find is an excellent
choice. Article Announcer and Article Submitter Pro are two
examples of such software.
Use an automated submission service that ensures you are the
author. There are services that signup for members to
directories on your behalf, using a username and password of
your choice. One such service is Article Marketer.
You will have to confirm your membership to many distribution
points, and some will continue to send emails containing
articles from other people. Yahoo groups normally allow you to
select a digest mode, or to not receive emailed articles at all.
Most of this is a one time effort, although you will have
to be on the lookout for important messages on the email account
The Massive Gain
They are your articles, and you should gain maximum benefit from
Using article distribution is much like a varient of Pareto’s
80/20 rule. You potentially gain 80% effective results compared
to manual distribution, for 20% of the work.
However if your method of article distribution doesn’t give you
all the possible credit for your articles, rather than 80%
effectiveness, you might only be getting 60% or less.
Managing your own article distribution with tools such as
Article Announcer or Article Submitter Pro gives you complete
control to achieve your 80/20 goals.
A service such as Article Marketer which gives you full credit,
and reasonable control, might be 70% effective, for 10% of the
Refining your processes, and only using the most effective
method where it benefits you the most, you can maximise your
return for the work invested.
I use a combination of service and software for my own