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The art of link exchange

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      Before you start reading
this article I must warn you – everything that was written here
is my own experience in link exchange. This article should not
be referred to as official advice or proven techniques. I only
want to share the experience of the helpful methods I used.

      When you started your
website you probably knew that two major factors play the
biggest role in search engine placement: links and content.

      1.The first recommended way
to get links is to develop useful, unique and original content.
Webmasters who visit your website will see that content is good
and will link to your website to provide their visitors with
some useful websites(info maybe?). If you searched Internet for
some information, then you know how hard it can be to find a
useful website.

      2.Link exchange with other
websites. There are two ways you can exchange links:

      a)One page links – you
place a link on one page and the other website places a link to
your website

      b)Site wide links – you
place a link on all pages of your website

      Both variants have pluses
and minuses. For example, I believe that a link on all pages
counts by Google as a link from one website; but if a website
has thousands and thousands pages, the repeated link title on
each page may effect you position in search engine results for
that specific keyword.

      If you are doing one page
link exchange, I would recommend you to create special pages
where links to other sites will be stored.

      Thousands webmasters every
day search for other websites to exchange links. When selecting
a link partner, pay attention to the number of links on the page
where he offers to place your link. The more links on that page,
the lower benefit you will get exchanging links with this
website. Also, try to keep numbers of links lower then 40 in all
your link pages.

      If you want to exchange
site wide links, try to exchange non-direct links. Non-direct
means that you must follow the pattern:

      Website “A” gives a link to
website “B”, “B” website gives a link to website “C”. This way
the benefit from site wide link exchange may be increased

      3.Write articles or
tutorials. Make them free of change to republish if a link back
to your website is provided with the article.

      4.If your website is close
to web development area you may want to create online software
(such as guestbook, online calendar, etc.) with the open source
and permission to use if a link back is included on pages. As an
example of popularity gained that way you may see website of
phpbb – free online message board.

      Now you know where to start
and the direction to go. If you found this article useful,
please include the link to<
/a> on one of your website pages;-)

This article may be reprinted and distributed with no charge
until the credit line (links) below remains without changes.

Thanks for reading.

Article source:

About the Author:

Oleg Lazarenko

Production Manager of

Metamorphosis Web Design Studio – Flash templates and Web


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  • Posted On May 22, 2006
  • Published articles 283513

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