Travelcasting is the commercial application of podcasting for
the travel industry. Travelcasting is the distribution and
publishing of audio and video feeds, that offer travel
information delivered over the Internet, for on demand
“This is a new step in the evolution of on-demand travel
information delivery, making it accessible, informative, useful
and appealing” says Ryan Hoback, CEO of What I Want POdcasting.
This mix presents the travel industry with a very unique
opportunity to reach its audience through this new medium. Those
individuals, who are already seeking travel information
actively, will use RSS subscription technology built into each
podcast feed, to receive information immediately as it is
updated by each organization. With one click of a button, a user
can subscribe to a feed that may be interesting, and any related
information that is ever updated to that feed will be
automatically processed to their personal aggregator. An
aggregator is able to subscribe to a feed, check for new content
at user-determined intervals, and retrieve the content.
To take this process one step further, podcasting publishes each
feed with the capability to be transferred to any portable audio
or video device. So with the growth of the ipod and all the
other portable media devices, you have the ability to grab
travelcasts and place them on your portable player for listening
or viewing. Most users attach their portable players to their
computers daily or weekly, and once the player is attached they
automatically receive the new travelcast updates.
The flexibility of this medium is what will drive the growth of
Travelcasting tremendously over the next few years. There are a
numerous formats that can be used in developing a travelcast.
Virtual audio and video tours, give the power to the listener or
viewer to receive on-demand travel tours for their destinations.
In addition, podcasts are being placed on portable video devices
to offer high-end guests tours of the property when they
The best thing about travelcasting is that the marketing
opportunities are endless. With normal media, once a program is
developed it only lives for a certain amount of time, and then
it goes dormant and no longer exists in society. With
podcasting, these feeds can be published to the web so that they
will live forever, or until the organization request for them to
Here are some examples of how podcasting will affect the travel
industry. The best sales associates for most resorts are travel
agents and agencies. Travel agents and agencies rely on each
resort to constantly update them with new deals and promotions,
as well as supply them with the tools they need to promote the
resorts, in order to keep clients satisfied. With podcasting,
and its subscription based technology, you can put out audio or
video updates of information that you would like the travel
agencies to use, and they will receive as soon as it is posted
on your server.
Another example of its use could be in coordination with
existing web pages. Most resorts have numerous web pages which
deliver travel information in text format. By providing an audio
or video link on that page it gives the user a different and
potentially more effective format for receiving the information.
So not only can these audio and video feeds be placed on web
pages where “one-click” lets you listen or view a travelcast, it
can be sent to portable devices as well. This is also a great
way to teach your existing users how to start utilizing
travelcasting services by easing them into it, fusing your
current website with new technology.
The options are wide open for the development of travelcast
programs that are cutting edge, and highly opportunistic in
terms of converting listeners into consumers.
The popularity of portable on demand information will grow even
greater as wireless internet services continue to flourish
across the country. These portable devices will no longer have
to be connected to the internet; they will receive information
wirelessly as it is updated. In addition, as cell phones and
portable devices continue to merge together, the market grows
For organizations that have members worldwide, the distribution
of company information is very important, and once again this
offers each institution a method of on-demand delivery which is
convenient to all. Travelcasting can also be used as a direct
line of communication, by recording video-casts of company
messages from executives for company wide distribution.
There are numerous uses for travelcasting, and over the next few
years it will explode in popularity. It is beneficial to
organizations as well as the consumer, and it will be seen as a
great tool in any travel organizations’ operations.