1. Search Engines Optimize your website to be search-engine
friendly. Submit it to various search engines and directories.
In addition to major search engines such as Google, Yahoo, and
MSN, it’s worth submitting to lesser known web directories. If
your website is listed in as many places as possible, it can
boost your rankings in major search engines as well.
2. Affiliate Program Set up an affiliate program where you pay
people a percentage of each sale for referring customers to you.
Spread the word about your affiliate program by submitting it to
affiliate program directories and contacting the owners of
3. Link Exchanges Create a links page that will contain the
links to other non-competing websites in the same industry.
Contact the owners of other websites with your proposal to
exchange links. You will add their link to your links page, and
they will link to your website in return.
4. Post In Forums Visit the online discussion forums where
people in your target market like to gather. Post useful
responses to people’s questions, and include a link to your
website at the end of your post next to your name.
5. Comment On Blogs Visit other people’s blogs on the topic
related to your website. Most blogs allow you to add comments
about the issues being discussed. Add insightful comments about
the blog topics, and leave your website link. Your comment and
your link will permanently remain on the blog website.
6. E-Mail Signatures Create an e-mail “signature” – your name,
your website address and a short tagline describing the main
benefit of your site. Set your e-mail program to automatically
add your signature to every e-mail that you send.
7. Traffic Exchanges There are many times of traffic exchanges
but the idea is the same – you team up with other webmasters,
and they send you traffic in exchange for you sending them
traffic. Search the web for “traffic exchange” to find those
8. “Pass-Around” Strategy Create something of value that people
will pass around. It can be a report with useful information
that you allow people to give away. It can also be some kind of
cool and unusual webpage that people will want to e-mail to all
their friends. Of course, the pass-around item will include your
advertisement and your link, spreading the word about your
9. Writing Articles Write articles on the topic related to your
website, and include a link to your site in your author bio.
Submit your articles to article directories, and allow people to
publish your article in their newsletters and websites. Your
articles will spread around the web like wildfire. People will
read them and visit your website.
The best part is that people who read your articles will regard
you as an expert, and they will be much more likely to buy from
you when they go to your website. How’s that for a free