Propertycasting is the commercial application of podcasting for the real estate industry. Propertycasting involves the distribution and publishing of audio and video feeds, that offer real estate information delivered over the Internet, for on demand listening.
This is a new step in the evolution of on-demand real-esate information delivery, making it accessible, informative, useful and appealing. This mix presents the real estate industry with a very unique opportunity to reach its target audiences through this new medium. Those individuals, who are already seeking real estate information actively, will use RSS subscription technology built into each podcast feed, to receive information immediately as it is updated by the real estate firm. With one click of a button, a user can subscribe to a feed that may be interesting, and any related information that is ever updated to that feed will be automatically processed to their personal aggregator. An aggregator is able to subscribe to a feed, check for new content at user-determined intervals, and retrieve the content.
To take this process one step further, podcasting publishes each feed with the capability to be transferred to any portable audio or video device. So with the growth of the ipod and all the other portable media devices, you have the ability to grab propertycasts and place them on your portable player for listening or viewing. Most users attach their portable players to their computers daily or weekly, and once the player is attached they automatically receive the new propertycast updates.
Here is a sample of a propertycast:
The flexibility of this medium is what will drive the growth of propertycasting tremendously over the next few years. Currently the most useful application for real estate organizations worldwide, is complimenting already existing real estate web pages with audio and video feeds. These propertycasts detail important notices and information that may be prudent, along with a quick marketing pitch from a broker. These can be used for seasonal marketing activities, special events, or monthly updates.
For years and years, associates and brokers have been sending out property listing updates. These propertycasts can be inserted into your existing listing pages. Most firms have numerous web pages which deliver real estate information in text and pic format. By providing an audio or video link on that page it gives the user a different and much more effective format for receiving the information. This is also a great way to teach your existing users how to start utilizing propertycasting services.
The popularity of portable on demand information will grow even greater as wireless internet services continue to flourish across the country. These portable devices will no longer have to be connected to the internet; they will receive information wirelessly as it is updated. In addition, as cell phones and portable devices continue to merge together, the market grows larger.
For firms that have thousands of employees or brokers, the distribution of company information is very important, and once again this offers each institution a method of on-demand delivery which is convenient to all.
There are numerous uses for propertycasting currently, and over the next few years it will explode in popularity. It is beneficial to institutions as well as the consumer, and it will be seen as a great tool in any real estate organizations’ operations.
Ryan Hoback is CEO of What I Want Podcasting.
They specialize in developing podcasts & nanocasts for a wide range of industries. Their development team guides each client through the process of creating podcasts that incorporate brand integration and deliver the target message through a positive visual & listening experience.