I suppose you’ve recently heard of RSS being the King of content. Many marketers and marketing gurus are in fact preaching around about RSS being the replacement for today’s viral marketing strategy.
For those of you who do not know what RSS is, it is by definition – Real Simple Syndication which is used to syndicate news and information, it is usually associated with Blogs because blogs use RSS feed to get the content publish. Some marketers translate it to Rich Site Summary, I personally call it Really Simple Spamming as a joke.
What I see about RSS isn’t the replacement for viral marketing strategy, but merely a TOOL to automate your viral marketing method, boosting its speed of having your words spreading around like a new mutated virus that nobody can stop it in time.
As clearly as you can see, portal websites building is growing so quickly that this occult-like business is infesting all over the search engines. Search results show 40-50% of portal websites on any keyword that you search. This results the war between the sites builders and search engines, which also causing these portal websites even harder to be differentiated with other 100% hand-written websites. As far as I know, the new trend for SEOs and other portal-site-making gurus are teaching their followers to add contents into their portal websites by feeding RSS whether it is news related or articles.
The scene is like having a swamp of locust infesting all over the RSS directory sites, search and digging RSS links in bulk and direct the feeds into their portal websites. It is a great idea to harvest RSS feeds through the directory as the content are all nicely being categorized making them easy for whomever is searching.
What will amaze you more is once your RSS feed catches these builders’ attention, they will add your RSS feeds to their websites, where you’ll gain all those FREE advertising and back links.
As I mentioned they will come in swamp at the above paragraph, I wasn’t joking at all! Ten of thousands of them come to harvest your content feeds. Imagine having 10% of them picked at your RSS and feed into each of their websites. And I have to remind you that they each own more than 10 site domains at a minimum. The traffic that runs to your website will cause an Atomic Bomb explosion effect within a short time! Imagine the amount of traffic that will convert into your newsletter subscription list by just putting a little subscription box in your website.
All you have to do is to have your RSS feed being setup once in those RSS directory sites. Plus, high quality feeds have higher chance to be picked up by webmasters in BULK.
If you notice that almost every ‘Article Directories’ has an option to provide webmasters the feed for those articles that are being submitted. Having such option has already caught many of these portal site builders’ attention. They come, they search and they start feeding your RSS feeds into their websites.
This is like a fresh new gold mine for the builders, RSS feeds have solved all their problems on having fresh new contents being delivered right into their website 24/7. I urge you (article writers) to take advantage of this great opportunity right now and start to blast traffics to your websites. RSS feeding is their gold mine for new content, and now it has become yours
Here are 3 easy steps on how you may get started.
1. Setup a blog with WordPress from www.wordpress.org, or you can setup a free blog from Blogger.com at www.blogger.com. Remember, you don’t have to be “formal” when comes to posting blog.
[Important]: For WordPress Users, before you start posting anything to your site, remember to insert a list of ping sites to your ping list to Ping your Blog (for Search Engines to visit your new post and start indexing your blog pages). It is located at Options >> Writing >> Update Services (scrolled down). You can see that “http://rpc.pingomatic.com/” has already been added by default. Blogger.com Users please follow Step 3.
2. When you have done all the above, submit your blog RSS feed to all the top ‘RSS Directories’. The URL for RSS looks like this: http://www.webblogerz.com/feed/. Here’s a list of RSS directory sites for you to get started at www.masternewmedia.org/rss/top55
3. (WordPress Users may skip this step) After submitting your RSS feed to the directories, for Blog and Ping method, go to a free ping service call Ping-O-Matic. Follow the instruction by filling in the forms and then submit.
I’m sure this will definitely help you to get more traffic by implementing this new revolution of RSS Viral Marketing Strategy.
Remember, business cannot grow for just having new ideas, taking actions is always the turn key to every success!
Edwin Lim is a freelance copywriter living in Malaysia. You can visit his Website at http://www.webblogerz.com.
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