The rule at trade shows for exhibit staff is You = Your
Company. Trade shows are hard work and it’s easy to fall
into lazy behavior. These 10 tips are important and easy to
1. Stand up Straight – Look energenic and ready to do
business. Keep your back and shoulders straight, flex your
2. Smile – We want to deal with pleasant people and a smile
is one of the first things we see
3. Don’t Gossip – It hurts your reputation and people
remember the company representative who passed along
4. Don’t Drink, Smoke or Eat in the Booth – A trade show is
sales time, not social time. Move out of the booth.
5. Don’t Chew Gum – It’s distracting to the visitor
6. Don’t Curse – When you tell off-color jokes or offend
people by race, sex or anything else which may be culturally
offensive, people will remember you, and your company.
Plus you never know who may overhear you.
7. Wash Your Hands – it may keep you and others alive in
these days of new germs and international travel
8. Know What You’re Talking About – It’s your company’s
credibility on the line. If you don’t know, say so – and then
find out the right answer
9. Look at Me When I’m Talking to You – Use the visitor’s
name, it’s on the name badge
10. Don’t Use Personal Electronics – In the booth, you look
busy and visitors won’t bother you.
ABOUT THE AUTHOR
Julia O’Connor – Speaker, Author, Consultant – writes
about practical aspects of trade shows. As president of
Trade Show Training, inc, now celebrating its 10th
year, she works with companies in a variety of
industries to improve their bottom line and marketing
opportunities at trade shows.
Julia is an expert in the psychology of the trade show
environment and uses this expertise in sales training
and management seminars. Contact her at
804-355-7800 or check the site =>http://www.TradeShowTraining.com