I was communicating with a book editor, who took pains in an email to tell me, on the one hand she’s interested in my book, but on the other, how team-oriented her company’s culture is, and how they eschew “stars,” of any kind.
Am I too much of a star for her?
Well, scratch her off the list!
She’s right; I am a star.
And if you expend an ounce of energy to disprove this, I win. Why? Because you’re thinking about me. It’s a form of publicity, and no publicity is bad.
If you believe I am a star, and act accordingly, we both win. We’ll set our aspirations above the ordinary, and we’ll do better than the mere mortals who accept the get-by, instead of seeking the breakthrough.
But if she’s saying that she’ll only allow her literary partners to shine so much, then she’s simply crazy, and has no business being in business.
Boston traded mighty Babe Ruth to the Yankees because they didn’t know how to handle stars, and what was the result? “The Curse of The Bambino,” an 80+ year absence from the World Series, just to prove that one guy wasn’t such hot stuff.
A zillion Yankee fans will retort, “Oh, yes he was!”
I regale you with these details because if you think enough of yourself, your abilities, your writings to put them into play, in the marketplace of ideas, then bully for you.
You’re bold enough to make a place for yourself in the pantheon of the greats.
But if you let the shoe tell the foot how big it should grow, you’re just hobbling yourself.
Never, ever let that happen!
Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: [email protected]