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Syndicate Your Way To Success

  • Posted November 5, 2006
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RSS, which stands for “Really Simple Syndication” is rapidly becoming a premier choice for webmasters across the Internet. This fast growing way of distributing content is helping publishers discover new horizons and reach new audiences.

The Internet thrives and survives on information. Quality information is supplied through quality content, delivered on a regular basis. Using RSS, publishers can distribute their content and let other webmasters syndicate it on their own website or blog. This would not only leverage the publishers’ work but also help webmasters get fresh and updated content for their site.

In this article we evaluate how both publishers and webmasters can benefit through syndication.

Syndication for Publishers

RSS not only helps publishers build their brand image but also brings them targeted traffic. By giving other webmasters an opportunity to re-syndicate their content on their own website, publishers can get a lot more exposure. Using RSS, publishers can easily:

Increase Subscribers – Since RSS is extremely subscriber friendly, you have a greater chance of getting long-term subscribers by displaying your RSS feeds on other websites. By spreading your content across the web, you will be adding new subscribers who are interested in what you are offering.

Get Targeted Traffic – By simply displaying your RSS headlines across websites similar to yours, you can attract laser-targeted traffic. There are blogs and content oriented on websites on almost any subject on the net. Sharing your content with them would give your website’s popularity a boost and increase it’s visibility among peer groups.

Build Trust and Credibility – Having your content delivered through a number of other websites, you slowly and steadily build value for your content. Your readers trust you and your work more as your credibility shoots up. It helps you to share and prove your expertise on your subject. Which in turn helps you to get the right amount of feedback to improve and enhance your publication further.

Publishing and Distributing Your Own RSS Feed

To start distributing your content via RSS, you will have to publish an RSS feed first, which is in an XML format. If you are technically equipped, you can create and publish your RSS feed manually by referring to the following tutorials:

http://www.mnot.net/rss/tutorial/
http://rssgov.com/rssworkshop.html
http://www.webreference.com/perl/tutorial/8/
http://searchenginewatch.com/sereport/article.php/2175271

However, if you aren’t aware technically, you can use a third party service like http://www.rapidfeeds.com to publish your own RSS feed in a few minutes. RapidFeeds is a free service, which helps you create and manage any number of feeds.

Once you have your RSS feed published, you can give it away on your website for other webmasters to syndicate it on their own site.

If you want to make it easier for others to re-syndicate your RSS content, you can use a service like RapidFeeds MySite. Using MySite to distribute your content, all you need to do is place an “Add to MySite” button, and anyone interested in re-syndicating your feeds can instantly do so by clicking on this button. RapidFeeds MySite then automatically generates the code for the content in the preferred programming language.

You can get your MySite button at http://www.rapidfeeds.com/getmysitebutton.php

Syndication for Webmasters

Webmasters can immensely benefit by displaying RSS feeds on their website and blogs. There are thousands of websites, which publish their own regularly updated RSS feeds. Webmasters can make use of these feeds to get automatically generated content for their site. By syndicating and displaying RSS feeds on their website, webmasters can effortlessly:

Get Fresh Updated Content – By displaying RSS feeds on your website or blog, you can get automatically updated content from different sources. Since new content is vital for any content based website, RSS feeds can supply your site with news and information your readers are interested in. You can theme the content according to your needs.

Search Engine Traffic – The search engines are always looking for relevant content, which is updated frequently. It’s a known fact that search engines give higher priority to websites, which update their content from time to time. In their quest to provide the best and the newest information available, search engines simply love websites with good, relevant content. What’s more, it’s already been proven that search engine spiders your site more often when you have constantly changing content and thus your site gets index more frequently.

Repeat Visitors – By having RSS feeds displayed on your site, you not only get new visitors but also have a high number of repeat visitors. Since most of the time people are on a lookout for a new info, they would be greeted with updated content each and every time they visit your site. This would help you create a long-term relationship with your visitors.

Displaying RSS Feeds on Your Site

If you are tech savvy, you can manually create the code for displaying an RSS feed on your site in the language you prefer. On the other hand, you can also use third party services for this purpose. There are a number of tools available which will help you syndicate and display any RSS feed. A few of them are given below.

RapidFeeds MySite – http://www.rapidfeeds.com/mysitewebmasters.php
Carp – www.geckotribe.com/rss/carp/ ($19.97)
RSS Xpress Lite – http://rssxpress.ukoln.ac.uk/lite/include/?t=1

Sam Niel is a low profile online marketer and an experienced copywriter. Subscribe to his “Colossal Marketing” Ezine at http://www.colossalmarketing.com for FREE!

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  • Posted On November 5, 2006
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