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Direct Mail 04: Finding a Niche Market for Your Product or Service

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The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. Niche is pronounced neesh and nitch, the first more highly regarded in England. The US pronunciation is always nitch. A niche market can make you rich in mail order and direct mail too.

My Number 3 son is a veterinarian. Last year he came over to the house and asked me to set up a website for him. It took us a couple of hours to set up the site but then something happened. His site was getting hundreds of visitors (now thousands) because his friends in his niche were blogging the news that he was in business. His site is

In my son’s case, the niche stemmed from his music hobby. He doesn’t need me anymore to set up a website but I suspect that someday he will set up a site for salt water fish aquariums.

A niche market can come from your hobby or from your profession or job. Perhaps you have a special interest that would spark the interest of a niche group. Internet marketers and direct mail and mail order marketers often write books that cover a unique topic. They sell these by mail or on the Internet.

There is information on the Internet to help you find a niche market. One site that has a good explanation is I found this same article at other sites. There is a list of articles at Some sites offer software to find a niche market.

If you can’t find a niche market then you may as well throw in the towel. You need a niche market for major success. You can make money selling other people’s products and services but you most likely will not get rich doing it.

copyright ©2006 John T. Jones, Ph.D.

John T Jones, Ph.D. - EzineArticles Expert Author

John T. Jones, Ph.D. ([email protected], a retired VP of R&D for Lenox China, is author of detective & western novels, nonfiction (business, scientific, engineering, humor), poetry, etc. Former editor of Ceramic Industry Magazine. He is Executive Representative of IWS sellers of Tyler Hicks wealth-success books and kits. He also sells TopFlight flagpoles. He calls himself “Taylor Jones, the hack writer.”

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  • Posted On December 22, 2006
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