I love watching the top sports individuals and teams;
especially, the ones who consistently year in and year out
maintain the highest level of excellence. What is the
common factor of these successful individuals and teams?
Great coaching! Great coaches analyze the talent they
presently have and work to maximize the athlete’s strengths,
while minimizing or eliminating the athlete’s weaknesses.
This makes the individual and team better at what they do;
while, at the same time, it identifies obstacles or challenges
and helps the athlete and team overcome these challenges.
What do top business professionals such as Donald Trump
and Bill Gates (especially in their early days) have in common
with these top notch athletes? They realize that to
accomplish their goals faster, they enlist the help of coaches.
Whether it is presentation coaching, success coaching, or
executive coaching, the coach assists the professionals
realize their full potential, maximize their assets, minimize and
eliminate their weaknesses, and helps them realize their
opportunities in career, business, and life.
What are the qualities of a great coach? It’s the same
qualities you see in the great coaches in the athletic arena
everyday. The following are some of the qualities to seek
when enlisting the services of an effective coach:
1. Positive Communication
When communicating with you, the coach will use
communication that shows ownership and empowerment.
Instead of saying, “I think…,” “I hope…,” “we kinda…,”
“maybe we could…,” “I like to…,” the coach will use words
and phrases such as “we can…,” “we will…,” and “we need
to….” These words and phrases convey a sense of
ownership, empowerment, and expectancy of positive
2. Clear Goal-Setting
Your coach will ask variations of these questions, “Where
are you now?” and “Where do you want to be in one year,
five years, 10 years, etc.?” The coach will work with you to
develop a personalized plan or proven system that is flexible
and fits your special needs. The coach will hold you
accountable for achieving the plan and help you find ways
to accomplish the plan.
3. Motivational Ability
Your coach will find the motivating factors that are important
to you and keep you focused on your goals based on these
factors. Having established a close relationship with you,
your coach will know when and how much to motivate you.
4. Honest Feedback
Your coach will give you constructive, honest feedback so
that you can take the steps to go to the next level in your
career, business, and life. Many times when I coach
individuals in organizations, the number one concern
employees have is one or more of the following: “I never
receive feedback on my performance,” “I only receive
negative feedback,” or “I only receive feedback during my
once-a-year performance review.” Feedback is important for
Could you imagine a basketball coach never giving his team
any feedback during the basketball game or season? Or
even worse…only negative feedback? How would the
individuals on the team know what areas to improve upon to
succeed? Your coach’s feedback will keep you on track to
be more successful.
Another important benefit of coaching is that it is
confidential in nature. Just you and your coach will know
what your goals are for success. Often the reason
individuals don’t ask for help or guidance is because they
don’t want others to know their weaknesses. Your coaching
sessions are confidential and all feedback is kept between
5. Making the Future Now
Your coach will help you see your future opportunities today
and jumpstart you to take action immediately. Many times
we will see our future opportunities but don’t know how to
get there. The coach provides a “bridge” to help you move
toward your opportunities and goals. Like the old saying
goes, “If you can conceive it and believe it, you can achieve
it.” The coach helps you achieve it by seeing the future now
and having you act on it.
Enjoy the benefits of successful individuals and
organizations if you are serious about creating success in
your business, career, and life. Do what successful people
do and find a coach that meets your unique needs and helps
you accomplish your goals quickly. You will be amazed at
Ed Sykes is a professional speaker, author, and success
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