Most business owners try their hardest to get media attention.
Why? Because getting media attention is a great opportunity to
get free promotion to a large group of targeted potential customers
without all the cost. It is also an objective presentation of a
business and the products a business offers. Businesses that have
appeared in the media obtain credibility and are more
recognizable. In most situations, media attention is a positive
result of a professional public relations campaign. Journalists
are often seeking new and interesting stories and so they get something
out of it as well.
Your media kit, or press kit, is usually contained within a
presentation folder of some kind. It is a professional
representation of your company that includes information about your
company, photos, previous articles written about you, and marketing
materials. If a journalist asks you for more information, you
should send out your media kit. It’s great to have something
already prepared that can be sent fairly quickly to interested parties.
Below is what your media kit should include:
- Cover letter
- Business card
- Press release
- Company literature (flyers, brochures, photos, booklets)
- Biography of the company’s founders
- Client List (if available)
- Copies of other articles written about you
- Samples of your work (if possible)
The written materials do have certain requirements. Make sure you
check out the proper formatting for each of these. You don’t want
someone being turned off because you’ve failed to write a properly
formatted press release or your company literature seems outdated or
unprofessional. Contact design and marketing professionals, such
as our company, if you need help on this one.
Copyright © 2005-2006 Rhonda Winn – All Rights Reserved. Rhonda Winn offers free small business resources and business plan templates at her web site http://smallbizstartupkit.com. Sign up for a free small business e-course and receive three free small business e-books instantly.
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