Many people have been opting to shop on the Internet because of the availability of choices, and of course, simply because the web saves us from further leg work.
Online sales are really booming fast as compared to offline business establishments. People surfing on sales-related websites have the potential to become buyers as opposed to just looking around. But most marketers neglect the fact that the population of these buyers do not only comprise of young people. Senior citizens too are getting the right vibe with online shopping.
In this article, it says:
“…seniors control over 70% of all disposable income and currently spend over $7 billion online each year. Taking into account future general growth rates in terms of population age groups, accompanied by an ever increasing uptake of the web by this demographic slice, this will indeed be a lucrative market.”
As clearly stated, looking at your older markets is really something. I guess that with competition among online business establishments, this is something you have to take into consideration in order to move a few steps forward from your competitors. Many online businesses are neglecting the fact that there is a high percentage of senior buyers. And because of this, they are completely focused on marketing to their younger markets.
With this in mind, you have to make a marketing plan that would somehow regard to your senior “potential” buyers. Actually, there is not much of a difference when it comes to the young and seniors’ buying interests, only that the latter is prone to stick with their own taste regardless of fashion.
But, when you would initially consider to market with seniors, make sure that you have not neglected them on all our web pages. Maybe a few pointers below would help you:
1. Be able to provide a special section/offer to seniors as this would mean that they are specially treated.
2. When it comes to information, make sure to be very detailed as possible and be ready to entertain any further questions because most seniors happen to ask a lot of questions before purchasing.
3. If you would really want to capture senior buyers, then your site should look and imply at least a little of maturity on the side. For example, when choosing photo for your ad, make sure that the photo would target not only the young but also senior buyers.
4. If you would want seniors to trust your site, make sure you are a credible site by polishing your site’s overall look—-that is from content to pictures, and even to security purposes.
5. It is also important to make use of print in marketing for seniors also prefer to look into print ads.
The importance of extending your marketing to senior audience is not only met at their growing number online, but more so because seniors may also become loyal clients. If they happen to like your service or product, you win their loyalty. And loyalty is something that is truly rewarding for you both gain constant sales and good reputation.
http://onlinepr.gbwatch.com gives updates on the ins and outs of public relations and marketing within the Internet. It helps various companies of all sizes to become competitive entrepreneurs, and to focus on building good publicity, promotion and higher sales. It aims to teach businessmen to be witty, confident, and strategic in whichever industry they hope to build their dreams upon.
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