First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.
Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to. Here are some tips and a template to create compelling sales letters that sell your book:
6) Gather testimonials.
Strategically sprinkle them in your copy. They help build creditability and are important to achieve maximum sales. If you having problems getting some, consider offering your product free to 3-5 people to get some good written testimonials.
7) Make your copy error-free.
If you have misspelled words or incomplete sentences, you will lose sales. Design your copy to be specific. Vague copy will also hinder your sales. It will prompt a lot of questions. If you are getting sales without questions, you know you have done a good job with your sales copy.
8) Make your copy effective.
If you have written your sales letter in one sitting; it’s not as effective as it could be. Write it one day and then revise the next day. Read it out loud. To measure how effective it is, look at how people read it versus how many actually buy. Install a hit counter to measure your success.
9) Write short sentences and paragraphs.
Short sentences and paragraphs will help the readability of your copy. Especially, if your letter is long, you will have better success with keeping the attention of your prospect.
10) Focus on benefits and not features.
Always focus more on your benefits and the features. Explain your benefits. Benefits are what moves people to act. For example, “This air conditioner (your product/service) will save you time, effort, energy and money because of the built in features.”
It creates more value if you said, “Think of all the time, energy and money this air conditioner will provide you with it’s lifetime guarantee,” instead of “This air conditioner will last a lifetime.”
You don’t have to be a famous copywriter to write effective sales letters. In fact, you have everything it takes to write an order-pulling sales letter for your book. You have the passion, the knowledge of your product (book) and now the sales letter template. Follow the above 8 steps to get organized and then write your compelling letter to convince every prospect that your book is the one they want.
© Earma Brown, 11 year author, business owner, web developer
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