Having a perfect title, a great auction template, a good price and a well-conceived plan regarding how to handle inquiries and effectuate sales sounds like a recipe for success for any eBay eBook seller. However, there is one component missing. In order to really make one’s sales numbers jump, there is a need for copywriting talent.
Copywriting refers to the writing of sales copy. In the case of eBay sellers, this involves all of the information provided in your auction. This is what potential customers see and read when making their decision on an eBook. In many cases, they can choose to buy that product from a variety of vendors. Why should they choose you? In some cases, they may not be sure the eBook in question is exactly what they want. Why should they buy that eBook? Often, buyers have heard about scams and raw deals in the eBook field. Why should they trust you?
Good copywriting answers those questions for the prospect. It sets them at ease, sells them the product and closes the deal. A seller with a perfect system, the greatest eBook ever and a low price will still find sales difficult without good copywriting within the auction.
How does one develop good copywriting skills? Unfortunately, the answer does not involve a quick or easy solution. Practice and training are usually the source of the best copywriting.
This does not mean that the average eBook seller is out of luck, however. Remember, most of the competition is unskilled at copywriting, making any gain in knowledge on the subject beneficial. Additionally, there are a variety of guides, hints and tips freely available online for those who are interested in improving their copywriting skills.
Don’t expect to master copywriting overnight, however. The process of writing effective ad copy involves writing skills along with an understanding of persuasion and the consumer psychology. What may appear to be simple is actually deceptively complex.
For those who are serious about the eBook selling business, hiring a freelance copywriter may be a great idea. Some successful eBook sellers employ copywriters for virtually every project. Others rely on their expert assistance only a few times in order to get a good idea of how to write sales copy that produces results.
Good sales copy can be the difference between a rousing success and a horrifying failure. Too often, we convince ourselves that our education or life experience qualify us to write our advertising copy. We frequently don’t even realize just how much room for improvement exists in our own stabs at copywriting. This oversight is one of the mistakes an eBook seller can make. As the marketplace begins to crowd, finding ways to improve the performance of an auction becomes essential. One of the best ways to help is by making sure your auction features the kind of copywriting that truly leads people to make purchases.
Copyright 2006 John Thornhill
John Thornhill is an eBay powerseller and trades on eBay under the username planetsms. If you really want to succeed on eBay with information products visit http://www.planetsms.co.uk/member_offer.htm
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