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Who is Having All of the Ideas?

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This is a summary of the statistics produced as a result of a survey conducted by Vodafone UK.

Did you know that:

  • 70% of workers believe their company does not reward new ideas, and over half (54%) say they are not formally encouraged to come up with new ideas.
  • 79% of the workforce is not offered any financial incentive to innovate.
  • 60% of workers are given no time at all to generate ideas.
  • 24% of workers say that their ideas simply stay in their heads.
  • 93% agree that new ideas and processes are essential to the very survival of UK companies.
  • Two-thirds of senior managers say their organizations are innovative, while only 38% of skilled manual workers feel the same way.
  • 67% of young employees (aged 16–25) think of themselves as innovative, only 30% of employers agree.

In terms of age, over-55s are the most likely to come up with ideas at least once a day (12%) and in terms of seniority 23% of senior managers and professionals say they come up with new ideas at least daily with 51% of senior managers having ideas at least once per week as well as 37% of both middle management and new graduates.

But ideas are not the preserve of those in suits, 17% of unskilled manual workers, 18% of clerical staff and 22% of skilled manual workers also come up with new ideas at least once per week also.

Departments that generate most of the new ideas are Research & Development (43%), IT/Systems (42%) and Marketing (40%) with the Board next (35%).

The place where workers say they are most likely to come up with a new idea is at their desk (29%), followed by travelling in a car or train (24%) and in bed (20%). Interestingly, women seem to be more likely to come up with ideas in bed than men (22%, compared with 16%).

Respondents were realistic about their chances of coming up with a good idea while in the pub (4%) or on holiday (2%). The busy cluttered office is one of the least likely places for a new idea to be formed (3%). The research also finds that workers are more likely to be creative when the workplace is informal and relaxed (32%), with flexible hours (23%) following in importance. Over half (55%) of all respondents are more likely to come up with new ideas when given more time to think.

Derek Cheshire is an expert, speaker, consultant and facilitator in the areas of Business Creativity, Innovation and Idea Generation. He is creator of the Innovation Toolkit, and co creator of workshops such as Creating The Difference, Creativity as a Business Tool, Sticky Strategy and The Idea Factory.

You can receive regular ideas and updates on Business Creativity and Innovation by visiting and filling out the simple sign up form.

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Derek Cheshire - EzineArticles Expert Author

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  • Posted On January 15, 2007
  • Published articles 283513

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