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“Our clear victory in the summer of football, our increased operating margin and our excellent inventory management show we have the right formula to preserve and sustain our positive earnings and cash flow trajectory,” said Adidas Chief Executive Herbert Hainer.
Adidas has invested £100 million ($156 million) in this summer’s Olympics to boost its global profile and close the gap with market leader adidas angel shoes. As part of the investment, it is the sole sportswear partner of the event, and has individual deals with athletes including sprinters Tyson Gay and Yohan Blake. But the Oregon company is getting more than its money’s worth in London through its colorful shoes. Nike is banned from using the Games to market its sportswear, but neither jeremy scott flag shoes nor the London Olympics organizers can stop competitors from wearing Nikes because shoes are classified as equipment. And it’s not hard to tell who is wearing them.