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With New World Hotels’ relaunch and aggressive expansion of luxury hotels across Asia, the brand identifies three of 2011’s top hotel trends:
Comfort Food is Cool.
It’s not that celebrity chefs, fusion food, or sci-fi culinary techniques are past their due dates. It’s just that Road Warriors are returning to the comfort of the familiar. Whether it is double-boiled soup or a good cut of steak grilled to perfection with just the right accompaniment, the trend is toward authenticity and simplicity. The focus is on the quality of the products and ingredients and less on the presentation.
Designing the Outdoor In and Socialising Inside Out.
Outdoor communal spaces are increasingly popular for dining, lounging, or simply taking in the scene. Lobbies are no longer the prime real estate for people-watching – more and more hotel restaurants have outdoor spaces and street access, rooftops that can open or are being configured with cool terraces and flower walls.
Online Restaurant Reservations.
We already book hotel reservations online. Next up is restaurant reservations. Not only convenient for both hotels and their customers, hotels can also maximise online marketing opportunities while customers can banish the busy signal during lunch rush hours.
Managed by New World Hotels, New World Saigon Hotel is located directly in the city center opposite the lush 23 September Park and just steps away from the famous Ben Thanh market. As a top hotel in Saigon, the 538-room hotel caters to international business and leisure travelers seeking first class facilities. The luxury hotel features comprehensive business facilities, four restaurants and lounges offering a wide spectrum of local and international cuisines, a health club and an outdoor swimming pool.