An interested visitor who has been strolling through your site
has finally come to just what she is looking for and is about to
make a purchase. It’s a sunny afternoon, and her cat, who
happens to be sitting on the moss under the visitor’s large
fifty-year-old snow-rose bonsai tree, suddenly jumps down, and
the priceless tree topples over.
In the blink of an eye, your visitor exits your site, and your
sale is dust – unless you have had the foresight to utilize an
autoresponder that has captured her email address. If you have
installed an autoresponder, you can then follow-up with her, and
in all probability, make the sale when the poor woman has
finished repotting her precious bonsai.
Autoresponders are remarkable, versatile programs that do so
much more than just automatically answer your email. Here are a
few ideas that will help you to creatively and productively use
your autoresponder to transform the casual visitor into a
profitable customer. Use your autoresponder to:
1. Publish a newsletter. Certain quality autoresponders will
manage subscriptions and follow-up with interested prospects.
Your newsletter can keep your visitors informed about your
services or products, while building your reputation as a
credible expert in your particular business.
2. Publish a newsletter only for your affiliates. Inform them of
current sales you are running and of promotional material that
your affiliates can use themselves to increase their
commissions. Include tips, advice, and techniques that your
affiliates can use to successfully go out and promote your
3. Write reviews. Cover books, software, music, e-books, movies,
etc., and put each review in an autoresponder. Review your
affiliate programs, using a link to your affiliate’s page in
4. Distribute your articles. Writing and distributing targeted
articles is a powerful tool to build your business credibility,
bring traffic to your site, and increase your sales potential.
If your articles contain valuable information, many editors will
print what is known as a resource box for you. A resource box
contains your bio and a brief description of your service or
product. It can also contain your autoresponder address. Let’s
say you’ve written fifty articles. Put them on separate
autoresponder accounts and create a master list that contains
the titles of each article, the autoresponder address, and a
brief abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can add
their articles to your list, increasing the number of writers
who are represented in your article list.
5. Create mailing lists. Inform subscribers to your articles
when you’ve written new ones that they may want to publish in
their own newsletter or website.
6. Automate your sales process. Use an ad to insure repeated
exposure of your message, which has been proven to effectively
increase sales. In your ad, put your autoresponder address where
a visitor will be exposed to numerous marketing materials. This
multiplies the chances of converting visitors into customers.
For example, if you’re selling a particular product, put
testimonials about how spectacular it is on your autoresponder,
and add a detailed, enticing description of your product.
7. Distribute advertising. Let’s say you sell advertising on
your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how to
place an ad automatically to all prospects’ email addresses.
Then have your autoresponder follow-up. It can also send
notification of any special deals you are currently offering.
8. Distribute an email course. Each day, have your autoresponder
send out another lesson. Just be sure that each lesson has
quality content – not a sales pitch. Your content will do the
selling for you, and will do it much more effectively. You can
include tips centered on a different topic for each lesson,
illustrating how your product will benefit the reader. Include
the tangible benefits the visitor will reap by purchasing your
product. Make sure to include a paragraph or two at the end of
each lesson enticing your prospect to consider making a purchase.
9. Automate a reminder about your service or product after a
visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your course
but are dragging their feet about actually making a purchase.
You can also use these reminders to promote new products or
services, and the products and services of your affiliate
10. Distribute free reports. This gives your visitor an idea of
the type of information you can provide and the quality of your
product or service. Make sure these reports are not sales
letters or you will more than likely lose a potential customer
than gain a sale.
11. Create trivia quizzes on your site and place the answers in
an autoresponder. Your visitor will then be motivated to request
your autoresponder, and you will have a record of the visitors’
email addresses who took your quiz. Or create a contest and have
any visitors that enter send their responses to your
autoresponder. Your autoresponder can be set-up to send them a
confirmation of their entry.
12. Offer a trial version of your product. Give your prospects a
sample of your ebook, course, software, membership, etc. People
who are exposed to a little taste often end up wanting the whole
pie. You can also capture their email addresses when you offer
them a free trial from your website. Set up your autoresponder
to give instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For example, a
hidden page could be your affiliate page that contains graphics,
promotional articles, and text links that interested affiliates
can make use of. Inform visitors that they may have free access
to your affiliate page by simply requesting your autoresponder.
You will then gather a list of visitors who may be interested in
becoming your affiliates.
14. Use an autoresponder on your order page. Post a request form
for visitors to be notified of special offers or discounts in
the future. This creates a very effective mailing list that
contains the names of people who are already your customers.
15. Put your links page on your autoresponder. It should contain
up to fifty links that would be of particular interest to your
visitors. Make sure to add your own promotional copy at the top
or bottom of this page.
Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant ideas of