What’s an article anyway, and why would I want to submit one to
an ezine? That was a two-fold question and will require two
An ezine article is usually composed of approximately 500 words
on a single subject that would be of interest to your target
market. At the end of the article, you should include a
“resource box.” This box should provide such things as your
name, the name of your company, your web site address, email
address, and a small blurb about your product/service.
Writing an article is not hard work. All it requires is some
research and note taking. Use any of multiple sources to find
information about the topic that you choose to write about. Then
write your article in your own words using the notes that you
took during your research. It’s not difficult and it’s something
that you learned to do early in school (grade school probably).
Write in a conversational tone. Write like you are talking to
your best friend.
Now, I’ll answer the second question. The reasons to submit this
article to an ezine are varied, but not difficult to understand.
They all boost your bottom line.
1. The submission of the article will help identify your
business (web site) in the Internet marketplace. This is
normally called “branding.”
2. Article submission provides publicity, virtually free.
3. Someone may like your writing style and hire you to write
articles or ebooks for them.
4. The published article will drive traffic to your web site.
5. If the publisher of the ezine that you submit your article to
maintains an archive, your article may be read many months
later. Traffic may still be driven to your site this way.
6. People will come to know you as an expert on your subject.
7. You might get your article published in free ebooks that are
distributed all over the web. This will drive more traffic to
your web site.
8. This will help you become a trusted vendor of information.
9. If you allow anyone to publish your article or email it to a
friend, you will gain further exposure for free.
10. Webmasters may read your article and display it on their web
site. You get additional free exposure.
11. If you send out an ezine, you could offer to swap articles
with other ezine publishers for free. This provides more
publicity without expense.
So, there are quite a few benefits that you could receive from
publishing small articles like this one. If that isn’t enough
reasons for publishing your own articles, I don’t know what else
you’d need. Don’t forget to provide enough valuable information.
The more knowledge you supply, the more valuable you become.
Provide real value and you will always have people clamoring for