Would you like to have a newsletter with barely satisfied
subscribers who take a look at each issue and then remove it, or
loyal readers who can’t wait to get your next issue?
A truly successful newsletter doesn’t have just a bunch of
subscribers, but “raving fans” who have a strong relationship
But how can you have such a winning newsletter?
#1. Quality Content
It doesn’t really matter for your readers how professional your
newsletter design is, or how long the articles are. They want
“quality content”. Period.
After all, the reason why they joined your newsletter in the
first place was because you made a promise to provide them with
some certain valuable information.
So each time you sit down to write your next issue, remind
yourself what your readers expect to learn. What did you promise
them? What benefits did you offer when asking them to sign up?
You should keep these answers in mind all the time when writing
articles, making recommendations, and even placing ads in your
newsletter. Make sure you deliver what you’ve promised. This is
the secret to keeping your readers happy and winning new
subscribers through word-of-the-mouth.
#2. Let Your Readers See the Real You
Which of the following newsletters would you like to read the
1. A faceless newsletter like it was written by a robot
2. A newsletter with a personality that shines through its every
word. You feel as if you know the writer and feel he/she is your
I don’t think anyone in the world prefers the first one. Do you?
I know all my favorite newsletters show what type of person has
written them. When we read an article, all of us like to know
the characteristics of the writer and create a picture of them
in our mind.
Tell your readers a little bit about yourself. The best place to
share this information is “Editor’s Notes” section. Tell them
what makes you happy, and what makes you upset. If you publish
your newsletter in HTML format, you should definitely consider
placing your photo at the top of each issue.
Let your readers see who you really are. Let your personality
shine through your newsletter!
# Final Thoughts
More and more newsletters are being published every day about
every subject you can think of. It means many options for for
readers, and many competitors for you. Your competitors are just
2 clicks away: One click on your newsletter unsubscribe link,
and the other on your competition’s signup button.
So publish an informative newsletter providing quality content
and let your readers know the REAL you. Now you can relax
because yo know your readers will not even “look” at the
Wish you the best of luck!