1. Use autoresponders to publish and promote your ezine.
Autoresponders with a broadcast feature are a low cost way to
begin publishing your own mailing lists including your own text
based, HTML or web based ezine that increases your sales.
Your autoresponders can also be used to successfully promote
your ezine by delivering sample issues of your ezine to your
visitors, or you could use your autoresponders to create an
archive of all your past issues.
In addition your autoresponders can be used to effectively get
more subscribers to your publication by delivering a bonus for
subscribing to your publication such as an email course or
2. Swap ads with other ezine publishers.
Swapping ads can be time consuming to set up but can prove to be
well worth the effort as you will be able to get very targeted
promotion of your ezine at no cost to you.
To get the best results from your ad swaps try to swap ads for
at least 3 issues in a row as repetition will increase the
number of subscribers you get.
Also track your ad swaps so that you will be able to tell
exactly which ezines give you the best response and which ad
copy gives you the best results.
3. Swap “thank you” page ads with other ezine publishers.
Use the page your subscribers are taken to after subscribing to
your ezine to advertise other ezines in exchange for those
ezines doing the same for you.
This can provide you with profitable ongoing promotion of your
ezine for as long as the other ezines continue to be published.
When picking ezines to swap with, select ezines that offer
related, complimentary content but not ezines that compete
directly with you.
4. Swap welcome message ads with other ezine publishers.
This works much in the same way as swapping “thank you” page
ads. The main difference is that not everyone that subscribes to
your ezine will read your welcome email.
However, this type of swap is much easier to set up with other
ezine publishers than a “thank you” page swap and will still
provide you with good, long term promotion of your ezine.
5. Swap recommendations with other ezine publishers.
Swapping recommendations with another ezine publisher who has
the trust and respect of her subscribers can be very effective
in increasing your subscriptions.
Keeping this in mind, be careful when choosing ezines to
recommend. Make sure they are ezines that you can honestly vouch
for because recommending an ezine that isn’t up to par can cost
you the trust of your subscribers.
To create your recommendation swap, you could recommend the
other publisher’s ezine in your own words while she does the
same for you.
In addition, you could create a recommended ezine section, if
you have several other ezines you would like to swap
6. Write articles.
You could write “how to” articles that show your readers step by
step how to do something, or you could write articles that
provide your readers with a valuable list of tips.
You can also write articles that focus on a current hot topic,
or you could conduct interviews and provide these to your
subscribers as highly informative articles.
In addition, to helping you to increase your subscribers’ trust
in you, your articles can also help you to get more
subscriptions to your publication.
Add a resource box to your articles that advertises your ezine
and then submit your articles to other ezine publishers, article
announcement lists, and to article directories.
Also post your articles on your site and let your visitors (as
well as your subscribers within your ezine) know that they can
reprint your articles in their ezines or on their websites.
7. Swap articles with other ezine publishers.
You could swap an article that you have available for reprint in
other ezines while publishing an article that the other
publisher has available for reprint in other ezines.
This can provide both of you with excellent promotion of your
ezines, but runs the risk of lowering the value of your content
if that publisher’s article is published in lots of other
To get around this, you could create a swap where you write an
article to run exclusively in another publisher’s ezine while
that publisher writes an article to be published exclusively in
This will help you to successfully gain more subscribers while
providing your subscribers with content that can’t be found
In addition, you can create an article swap where both you and
the other publisher exchange articles that will be first run in
each other’s publications and afterwards allowed to be reprinted
in other ezines, on websites, etc.