Publishing an ezine certainly has its benefits and rewards, but
even the most prolific publishers often need more content ideas,
topics and graphics.
One of the best resources for newsletter and ezine publishers is
holidays; they are a true gift because they can provide an
overall theme, a topic, graphics, as well as content. They can
add a little spice to your usual, consistent branded newsletter.
The best part is that most of the holiday content is free, and
it doesn’t have to be in your industry or on your specific
There are countless holidays to choose from, with varying
lengths- Mother’s Day, Book Week, American Heart Month.
A common holiday theme is Halloween, which many publishers use
as an excuse to add a fun graphic to their ezine. It’s an easy
one because Halloween images exist in most clip art collections,
many can be found online for free as well as for purchase;
custom graphics are always an option. Halloween is a fun holiday
that brings out the kid in all of us, and is universal enough
that no one would question its appearance in an ezine on almost
Stepping out of the box, when it comes to use of a holiday
theme, American Heart Month provides a good example. This
holiday is an obvious choice for a fitness trainer or
nutritionist, but can be a great topic for other businesses like
an accounting firm.
A few ways in which our sample holiday can provide newsletter
-Graphics: a heart association logo*; a heart shape; a heartbeat
image -Themes opics: healthy heart/lifestyle, recognizing
symptoms of heart problems -Tips: diet, exercise/ lifestyle,
checkups, recipes -Public Service: Raise awareness, learn cpr,
A business like our accounting firm can provide a public service
announcement and they can customize the information to their
expertise by providing answers to the following questions:
If you join a health club, is that a tax-deductible expense? A
nutritionist? Is installing a gym on site for your employees tax
deductible? Did you know improving your health can translate to
lower premiums on life insurance?
Questions like these can also be formatted into tips, which can
then be offered to other publishers as content, increasing their
exposure and further establishing themselves as experts. Can’t
find a holiday to suit your business goals? Create one! All you
need to do is come up with a theme and a name, and declare it!
Who knows, maybe one day Hallmark will immortalize it with a
line of cards to send out for your holiday. In any event, have
fun and keep those ezines full of celebrations and great content.
Everyone loves an excuse to celebrate so why not be the inviter;
the business that follows is an added benefit to the good will
*Please make sure you have necessary permission before using an
image or content.