1. Swap ads with other ezine publishers.
Swapping ads creates a win-win situation for you and the other
publisher as both of you will get highly targeted promotion of
your publications without spending any money.
When asking for an ad swap, personalize your email with that
publishers name, and state what your ezine is about, how many
subscribers you have, and how often you publish your ezine.
Swap ads for at least 3 issues in a row to maximize the number
of new subscriptions to your ezine as well as to see which
ezines are best to swap ads with.
If your ezine still has a relatively small subscriber base, you
can still trade ads with ezines with a much larger circulation,
by offering free ads, ebooks, promotional tools, software, or
anything else of value to even up the swap.
2. Pay for classified ads and sponsor ads in ezines.
People that are already actively reading an ezine that deals
with the topic yours does, will be very likely to be interested
in what your ezine has to offer, and want to subscribe to it.
When paying for advertising in another ezine, your ad is going
to be key in generating new subscriptions to your publication.
Start your ad off with an attention getting headline and stress
the benefits your future subscriber will receive by subscribing
to your publication.
Provide free bonuses to increase the number of people that
subscribe such as free ebooks or a free ad, and end your ad with
a call to action that directs your reader to click on your
subscription address and visit your website.
3. Give your future subscribers a taste of the valuable content
to be found in your ezine by writing articles.
Writing articles will supply you with a powerful way to reach
thousands and thousands of subscribers at no cost, and also help
you brand yourself as a trusted resource in your field of
Because people that subscribe after reading your articles have
already proven to be interested in what you have to say, writing
articles will also increase the number of your subscribers that
read every issue of your publication.
This will give you more opportunities to market your products to
your subscribers and generate more sales.
After you’ve finished writing your article, post your article on
your site, to article directories and announcement lists, and
submit your articles to ezine publishers directly.
4. Submit your publication to ezine directories and announcement
Just like when placing a classified ad to promote your ezine,
when submitting your ezine to directories and announcement
lists, stress the benefits that your reader will get by
subscribing to your publication — what makes your ezine unique,
a must read — and spice up your offer by giving away free
bonuses for subscribing.
It’s also a good idea to make up a list of keywords that people
would use to find your ezine, as some directories will ask for
this when you submit to them.
5. Promote your ezine in your signature file.
This is an often overlooked way to promote your ezine but can
yield a very good return.
Your sig file should include your name, your ezine’s name, the
benefits of subscribing to your publication, any free bonuses
you are offering, and a call to action that tells your reader
how to subscribe to your ezine.
Keep your sig file to no more than 6 or 8 lines, and use your
sig file in all your outgoing mail as well as when posting your
advice to moderated discussion lists.