I Want to Do an Ezine! Part 4 How Do I Promote? Copyright Terri
Now that you have your ezine named, designed, formatted and
ready to go, who do you send it to??
To get subscribers, you need to promote your new ezine. There
are several ways to do this that are effective and free.
Included in these are:
*Ad Swaps *Writing Articles *Announcement Lists *Networking on
Discussion Lists and Message Boards *SigTag *Joint Ventures with
Fellow Publishers *PopUnder Window *Submitting to Directories
Some of these methods take a lot of time, so what you want to do
is work out a system and get on a regular schedule to save time.
*Ad Swaps – You will need a few subscribers before you can
participate in ad swaps. Ad swapping is simply running another
publisher’s ad in your ezine and in return he/she will run your
ad in their ezine. Most publishers will participate in ad swaps,
however there are a few that are quite fussy about the number of
subscribers you have. In my experience, I have only run a cross
a few who will not swap with the smaller ezines.
To find fellow publishers to swap with, you an read other
ezines. The publisher will very often have his swap request in
his ezine. There are also ezine swap lists, ezines, and
directories. Below are a few to help you get started:
To find more places, simply go to google.com or your favorite
search engine and do a search for ad swaps.
*Writing Articles – This has to be one of the most powerful
methods of promoting yourself and your ezine/website. Writing
quality articles gets you established as an authority and people
will begin to trust you and believe in what you say. Do Not
Abuse This Trust!
Publishers and Webmasters all over the web will publish your
articles and you will begin making a name for yourself. There
are a few things to remember when writing an article.
Do not make the article a sales letter. You want to provide
helpful, real information that the reader can actually use. You
can put your business info in the resource box at the end of the
Provide the links/email so the reader can go directly to the
resource and utilize it and the instructions you provided.
Add your own personal experiences where applicable. People are
interested and do benefit from others who have “Been There, Done
Provide basic, real information that can be easily understood
and utilized. People are not interested in big college words,
they want useful information!
Follow these guidelines and you should be able to write quality,
helpful, publishable articles. After you have written your
article, you will need to submit it. Here area few places to get
*Announcement Lists – This is not the most power packed method
but for a few minutes work each day it does bring in some
subscribers. Subscribe to some lists, get your system set up and
send away. I have my announcement for each list saved in a
folder on my desktop ready to just click and send. I also keep
note of the date each announcement is to be sent so I know
exactly which ones go out on which day. Each day it takes me
about 5 minutes to send out my announcements. Get started with
In the next part of the series, I will discuss networking with
discussion lists and message boards and also joint ventures with
other publishers. Until then, please feel free to email if you
have any questions about this or any other article. Good luck to
you and see you next week.