I am writing this letter to thank you for all the hard work and
dedication you give to your ezine and to us, your subscribers.
I consider ezines a treasure trove of free, beneficial
information. It is from the articles you offer me that I get
most of my valuable “how to” information. You must be psychic
because you seem to understand exactly what I need to know to
cut through the confusion in this fascinating medium called
Some of you don’t have many “how to” articles, but instead
concentrate on trying to inspire me. You seem to work very hard
to make sure I have the right Mental Marketing Mindset. I love
your ezine just as much. Athletes must exercise their bodies,
but the very best of them also work on having the right attitude
to win. The articles you write and the ones you select have
helped to form and shape my attitude so that I can become a
winner in the marketing game. It’s no coincidence that I feel
more like a winner in life as well.
I want to thank you for offering me the opportunity to place a
free ad in your ezine every week. You don’t have to do this. I
particularly like those of you who make me REALLY work on my
headlines by only allowing a 2-line ad.
Some of you don’t offer free ads and that’s okay. Because the
content in your newsletter is so good, I just enjoy reading and
learning from what you have to offer.
Now…there are some of you who really took to heart the notion
that if you publish an ezine you can make a fortune promoting
all of your affiliate programs. And it seems that’s all you
display in your ezine. You don’t offer me solid content; you
don’t give me the tools I need to learn and grow as a Net
marketer. Your ezine feels greedy to me. But I’m not worried
about you because I no longer subscribe to your publication.
And…some of you publish an electronic billboard. It seems like
your ezine consists of nothing but ads from subscribers. I don’t
mind if you publish a regular issue with articles and then a
separate one with just ads. I enjoy studying and analyzing the
issue with ads. What I’m talking about is the fact that your
ezine starts with YOUR affiliate programs. In the middle, an
article I’ve already read in 15 other ezines weeks ago and 25-50
free subscriber ads. They are crowded together like cattle being
herded to market. But I’m not worried about you because I no
longer subscribe to your publication.
Most of the products I’ve bought, I bought from you, Dear
Publisher. I will buy from you because we’ve been together for a
while and I’ve come to trust you. For the most part, I know that
what you are offering is something you believe will help me in
my Net marketing efforts. And you’re usually right. I now know
who is just trying to shove a product down my throat to make a
buck. But I’m not worried about you because I no longer
subscribe to your publication
It was during the tragic events following September 11; I came
to realize that you, as publishers, and we, as subscribers, were
a community. We pulled together. You suggested we give blood;
you gave us information on how we could help. You showed us your
hearts; you shared your tears with us.
As publishers of electronic newsletters, you give so much to us.
You dedicate much, if not most of your time to give us something
very valuable. And you give it to us for free. All you ask in
return is that we read what you are offering and hopefully,
learn from it. You come into our lives daily, weekly, monthly.
Sometimes we subscribers take you for granted. We forget to say
“He who receives a benefit with gratitude repays the first
installment on his debt.” Marcus Annaeus Seneca
P.S. I have many more installments to make.