Spam is considered any unsolicited and often un-wanted e-mail.
The term seems to have originated from a Monty Python sketch set
in a cafe that serves nothing but the canned, processed meat,
In the skit there is a table of Vikings singing, spam, spam,
spam, spam, lovely spam. While the skit does arouse laughter,
the receiving of spam e-mail usually does not do the same for
It is the rare inbox which hasn’t been visited by some sort of
un-wanted message containing anything from get-rich-quick
schemes to Cyber-Porn.
Most email browsers or accounts allow a person to use blocking
or filtering mechanisms which send junk mail directly to the
Professional spammers use sophisticated software that actually
spiders the Internet gleaning e-mail addresses from Web sites.
If you have ever filled out an online survey, your e-mail
address has most likely ended up on a for sale list of targeted
While most spam and postal junk mail is annoying, it can have
some benefits. Running an online business requires us at times
to be effective ad writers. Immediately deleting all this junk
mail means you are throwing way an opportunity to learn ad
Next time spam shows up, why not take a few minutes to read
through these ads and see how they are written. See if the
headline or body attracts your attention, or what is effective
about the ad and what turns you off.
I actually love it when those card decks come in the postal
mail. Flipping through the cards, I’ll put those that have
attractive headlines in one pile, trash the ones that aren’t
appealing, then go back later and really read the one’s in the
I’m always on the lookout for new ideas on what works in ad
writing, new tactics ad writers employ, and seeing what is
working and not working for them.
Successful online marketers are constantly studying not only
their own ads, but what others are doing. So instead of getting
upset the next time you receive your daily dose of spam, why not
look at it as an opportunity to help you become a better
If you would like your name removed from many of the bulk
mailing lists, this Web site will be a blessing. Simply give
them your e-mail address and they will scan their bulk mailing
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read more about what they do at their Web site.