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Ordering printing can be intimidating

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Educating yourself before ordering your office printing can save
you serious dollars

“I went to see a printer today to get my company’s stationery
printed. They ask too many questions, I can’t answer!” How many
times have you felt this way? It’s kind off like going to the
auto garage for a tune up and being told you need a new 02
sensor, your sincro mesh gear has a tooth missing and so on. You
know you have to get it done but who can you trust to give you
the best quality, value and service. There is a reason why I
include all three ‘quality, value and service’ In the 80′s and
early 90′s it used to be ‘quality, value and service’…pick 2.
These days, with the internet as a resource, buyers and sellers
alike can really benefit from forming bonding relationships with
their printer of choice. Location is no longer an issue. In
fact, I will bet money you can always find what appears, to be
better than what you are getting. It can be overwhelming, too
much information.

Here are a few tips on what you should figure out before you
talk to your printer:

1)Decide how many ink colors you are going to print in. Here are
a few links that will help you understand this: Pantone color
chart in RGB and html; Convert from
RGB color to CMYK color; Explain CMYK, RGB and
Pantone Color;

2)Have a pretty good idea of the paper and texture of the paper
you would like to use. Learn some ‘buzz words’ in your
conversions with the printers you speak to. Here is a list of
printing terms commonly used by people in the printing industry; 3)Have a
general idea of the quantities you would like to purchase. If
you’re not sure don’t be afraid to ask your printer to provide a
quotation on several different quantities. In printing, the more
you order the cheaper the per unit cost is. Here are a couple of
online price calculators demonstrating this: Business Cards; Postcards; 4)Will you
provide a ‘print ready’ digital file? When I say ‘print ready’,
it is important that you understand this. Many printers will
attempt to print from a ‘none print ready’ file. This will
sometimes lead to undesirable results. Here is a couple of links
to help you with this: Free digital file inspection; Specifications for
sending files;

Once you have gathered education with the terms us printers use
you will understand , more clearly, what you are getting for
your money. You will also appear more educated in your future

The moral of my story? Buyers need to be more armed with
knowledge to make an educated purchase and sellers need to be
sharp, knowledgeable and willing to share this
knowledge…Everybody wins.


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  • Posted On May 8, 2006
  • Published articles 283513

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