Make sure someone is standing guard over the reply-to email address. If your team is getting responses from customers directed to the address you list, be certain that they are getting prompt responses back from you. They are going to be much happier clientele and more willing to act on your calls to action when they know there are attentive people behind the messages.
Offer incentives. People might be hesitant to give their consent to receive e-mails. Try offering some sort of incentive as a bonus for receiving e-mails from you. Offer coupons or exclusive promo codes. Make sure that there is content in these e-mails that they will find both worthwhile and useful.
Ensure it is easy to unsubscribe. While nobody wants to lose a reader, if someone wants to stop receiving your emails, it is best to make it an easy process. Doing otherwise puts you at risk of complaints of spam, which carry serious repercussions with your reputation, as well as your service provider.
A great suggestion for following up with clients is to send out a follow-up email that includes a trial offer. Include a line on your message that tells them to check it out right now. The closing postscript can include that this is an excellent bargain that they should take full advantage of.
Build your email list by asking your existing customers to refer their friends, family or relatives. Chances are they have similar interests. When friends refer other friends, a network can be naturally built around the same interests. With people passing around your email, this can be a very effective way to grow your list.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
It is extremely important to find the right balance with regards to how frequently you send out emails when you’re dealing with email marketing. If you send too many, you’ll earn yourself an one-way trip to the spam folder or worse, have people unsubscribe. Just, a few, on the other hand, might cause people to forget about your business altogether.
If one of your customers is not happy with your products or services, you could send a follow-up email to this person that apologizes to them. Include a link on the email that tells this person to click on it in order to listen to the apology with their own ears. The concluding postscript could inform them that they can get a free sample by clicking on the provided link.
Now that you’ve read the entire article, you should have some good ideas of how to go about email marketing. Use the tips that you’ve just learned and start building a list right away. Keep learning about email marketing, and eventually you’ll have a huge list that will increase your customer base.