The recent ‘timeline’ changes to Facebook pages have offered a few more opportunities for businesses to promote their business through this ever popular social platform. Here are a few reminders on how you can make the most of your Facebook marketing.
1. Use photos and video
Creating photo albums is even easier and research shows that users respond better to posts that contain photos, so make use photos whenever you can. Don’t forget to use descriptions for all photos and photo albums – ideally using some of your website keywords and phrases: there is limited SEO value but your customers will make the connection with your website’s products and services.
Videos don’t have to be high quality, though some investment in professionally produced video may be worthwhile and advice from an internet marketing company might be useful. Short, relevant videos captured on smart phones can be just as effective.
2. Use the latest features
‘Pin to top’ and ‘full-width’ features are great Facebook marketing tools, giving prominence to important posts and help them get seen by your fans
3. Use Events, Milestones and Questions
These are features are easy to use, and are great for building interest and consumer engagement. Their position on the new Facebook layout is a little less prominent so fewer people seem to be using them – even more reason for incorporating in your Facebook marketing.
4. Make the most of your cover
There are restrictions on using your cover as a ‘sales tool’ but the only restrictions on using it for customer engagement is your imagination. It’s easy to change your cover so make sure it doesn’t go stale. Use your cover to encourage engagement with your Facebook marketing or your website
5. Engage with your fans
It’s all too easy to Post about products and services, but the most effective Facebook marketing is engagement. Always ask for opinions/feedback/suggestions – and make sure you respond to these quickly and professionally.
6. Use your team
If only one person is posing on your companies Facebook page, the tone and nature of the posts will soon become a bit ‘samey’ – so involve other members of the team; that might be family/friends/suppliers but at least it will add variety and spread the load.
Innovations in the layout of the Facebook page always offer new Facebook marketing opportunities, but the established principles of customer engagement still apply.