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Why Do Man Like to Collect Watches

I've never really understood why men collect watches rather than, say, navy-blue Ralph Lauren Polo shirts, Purdey double rifles or even antique compasses. When I put the question to Rob Diver, managing director of Tag Heuer UK, his answer Men can't wear handbags, so a watch is our way of differentiating ourselves, of making a simple style statement did have a certain ring of verity about it. In fact, few things in the luxury-goods world excite the attention of men like a watch. Despite, or maybe because of, the plethora of alternative time-telling options cellphones, iPads, computers, TVs, the allure of an intricately crafted timepiece is compelling, particularly when it has a tony brand name with a venerable past.

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