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‘Avengers’ sinks ‘Battleship’ to remain No. 1


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LOS ANGELES — “The 

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 Avengers” continues to muscle out everything else Hollywood throws at it, easily sinking naval rival “Battleship” and other 

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 new releases.

 

With $55.1 million domestically, Disney’s superhero sensation remained No. 1 for a third-straight weekend and took in more than the three big newcomers combined. Overseas, “The Avengers” added an additional $56 million.

 

The film is approaching the $1.2 billion mark 

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 worldwide, totaling $457.1 million domestically and $723.3 million internationally.

 

“‘The Avengers’ is dominating the marketplace so profoundly that the newcomers are having a tough time breaking in now,” said Paul Dergarabedian, analyst for box-office tracker Hollywood.com.

 

Universal’s “Battleship” opened a distant No. 2 with $25.4 million domestically, well below industry expectations.

 

But the board-game adaptation starring Liam Neeson, Taylor Kitsch and Rihanna already has grossed $226.8 million overseas since launching in April, giving it a worldwide total of $252.1 million.

 

“I would be glad to be No. 2 if we opened to 

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 a better number. But given the presence of an absolute juggernaut in the marketplace, there’s nothing you can do,” said Nikki Rocco, head of distribution for Universal. “Not to have a shot at being No. 1 this weekend is disappointing. But it’s a challenge with ‘Avengers’ out there.”

 

Sacha Baron Cohen’s comedy “The Dictator,” in which he plays a tyrannical third-world leader, debuted in third-place with $17.4 million for the weekend. Since opening Wednesday, the Paramount release has taken in $24.5 million.

 

“The Dictator” opened with $30.3 million in 29 overseas markets, giving it a worldwide haul of $54.8 million.

 

Paramount executives said they were happy with that start, but even a movie aiming for laughs had some trouble making in-roads against “The Avengers.”

 

“This is a full-out comedy, very different than ‘Avengers.’ But 

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 when you’ve got a movie that big, it just absolutely sucks up the marketplace,” said Anthony Marcoly, head of international distribution for Paramount. “But it’s also good for the entire business. Hopefully, those that see ‘Avengers’ will go, ‘Hey, I want to see another movie,’ and hopefully, they’ll think of our movie as a next choice.”

 

Johnny Depp and Tim Burton’s vampire romp “Dark Shadows,” which opened in second-place a week earlier, slipped to No. 4 with $12.8 million. The Warner Bros. release lifted its domestic total to $50.9 million, a weak result compared to the previous Depp-Burton blockbusters “Alice in Wonderland” and “Charlie and the Chocolate Factory.”

 

Lionsgate’s pregnancy comedy “What to Expect When You’re Expecting,” featuring Cameron Diaz and Jennifer Lopez, premiered at No. 5 with $10.5 million.

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  • Posted On May 21, 2012
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