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Backend Marketing – How to Increase Your Profits


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All the IM pros know about selling products on the backend to really boost the profits. This is actually pretty easy to pull off, and you make a lower priced offer and then hit them with a higher priced offer on the backend of the ordering process. Your main aim here as an Internet marketer is to derive the lifetime value of your customer and sell to them over and over again, providing value at each step.

Regardless of what types of products you sell, you should always use backend marketing for all of them. If you ship products to customers, then that is another opportunity for you to tell them about other offers. Keep in mind that these are warm prospects for you, and so you do not have to make the full sales pitch; but it needs to be solid. You should place the material in strategic locations in the package so they will be sure to see it.

If you’re looking out to take your backend marketing efforts to the next level, you can also try selling your initial product at absolutely no profit. Actually this is really the best and smartest way to go for many reasons. This is what is called being willing to sacrifice the front end in favor of the more lucrative backend.

You can simply partner up with someone in your niche and offer to give them a full share, in return for the backend profits.

In order to find true success, think out of the box when promoting your backend products. Do something that expresses your appreciation to your customers for being your customers. If you feel like doing so you can host special sales and make them aware of it if you send some kind of ecard, etc. You do not want to create a bad impression, so make a really good offer to them in these gestures.

In conclusion, as an Internet marketer it’s important to understand that there are a number of ways to increase your profits and take your online business to the next level. Hopefully you have no more doubts about what can be accomplished with backend selling. Whether or not you do it is your call, but just know that you are walking away from perfectly good money by not doing it.

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Tedrick Benkert Article's Source: http://articles.org/backend-marketing-how-to-increase-your-profits/
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  • Posted On June 11, 2012
  • Published articles 10

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