Beats is the parent company of the “Monster Beats By Dr Dre Tour” line of headphones. Taiwanese cellphone maker HTC said in August that it was buying a 51 percent stake in Beats for $300 million.
Beats, founded by rapper Dr. Dre and recording executive Jimmy Iovine, has devoted its brand to high-quality sound. But headphones and speakers are limited in their ability to improve the sound of songs whose data is compressed to squeeze through narrow pipes like older cellular phone Monster Beats Diamond networks.Beats hopes to use MOG to provide an end-to-end music experience that helps it compete against bigger subscription music rivals like Rhapsody and Spotify.
Upscale headphone monster beats by dr. dre studio maker Beats Electronics is buying MOG, a music subscription service that has struggled to compete with rivals such as Rhapsody and Spotify. The deal closed Monday. Terms weren’t disclosed. The MOG Music Network, a network of blogs about music, was not part of the sale.
MOG attracted Beats partly because it encodes song files at 320 kilobits per second, slightly more than Apple’s iTunes songs, which are encoded at 256 kbps. MOG serves up songs at higher bit rates when more bandwidth is available, and at lower rates when it isn’t. MOG’s paying subscribers are estimated to be in the tens of thousands compared with more than a million for Rhapsody in the nation and 3 million for Spotify beats by dr. dre solo worldwide.
“It’s too early I think, based on the scale of any of these services, to declare winners and losers,” Beats resident Luke Wood said. “I think the future of the marketplace is going to be defined by the greatest product and the best user experience.”