When companies seek to accomplish their goals and objectives, they will typically define a strategy in order to get them there. Strategic planning for businesses is important in that it allows such things as marketing and sales strategies to be thought through and planned.
In order for everyone involved in the operation to be on the same strategic plan, often a written document in the form of a business plan is used.
Business plans that are well thought out and professionally written provide great road maps for management, employees, and all shareholders to have a document to refer to and execute upon.
For more information, go to http://www.bizplancompany.com or http://businessplaninstitute.com