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Writing The Query Letter

The query letter is simply a business letter that serves a dual purpose. It is an introduction of you to an agent, and an inquiry as to whether the agent would be interested in seeing a particular piece of your work. The query letter is the first "picture" an agent will have of you and your work; and is perhaps your strongest selling tool.

Why the query letter? Basically it serves to save time. Agents and publishers simply do not have the time to read unsolicited manuscripts, and it is ...more

Be Bold, Branded, and Bespoke – Your Customers Want You to Choose

I had been working on a logo idea for several weeks before I finally realized that it would take from several months to never before I came up with something that would work for me. Scanning the Internet for sites that resembled Logos 'R Us, I found one that had a portfolio that I liked. I contracted for 10 logo ideas figuring that there would be at least one that would suit me.

Presto, just like the site said, I had ten ideas in my e-mail box four days later. Gathering input from other ...more

Let Me Tell You a Little Story

Once upon a time there was a businessperson who had the task of convincing an audience of the need for the business to plan better for the future. Instead of starting out with a spreadsheet and a long list of numbers he started with a story we all know, "The Three Little Pigs." He engaged his audience with the brilliance of the little pig who built his house out of brick then used that metaphor to segue into his discussion of long-term planning.

There are many ways to communicate depe ...more

The Right Speaker Makes a BIG DIFFERENCE

MORE and more corporations in Malaysia have awoken to the necessity of training and developing their people these days. Hence, many local speakers have emerged in recent years just as many foreign ones have already been flocking to Malaysia as far back as two decades ago. With so many speakers available in the market, the success of your event lies in selecting the right speaker who would make a big difference in your conference or seminar.

Here are some tips.

First, discard the ...more

Can Stage Presence be Learned?

What is stage presence? Can it be learned?

There are, undoubtedly, some ‘naturals' in this field. The fine Welsh actor Richard Burton, for example, on his debut performance at 16, playing an extra scrubbing steps, was said to distract the audience from the Shakespearean play! Many actors commented on Burton's extraordinary stage presence, in particular his stillness – the audience were drawn to him even when he was apparently doing nothing.

And herein lies a lesson. We never d ...more

Is This Thing On?: Keeping Your Audience’s Attention

First and foremost, you must deal effectively with your own emotions, ego, hang-ups, inhibitions, and fears. This will release you to focus on the audience is their attention level. A trainer must prepare thoroughly, believe in the message behind the words, and be committed to attaining his or her objective. But most important is a continual awareness of the audience members as individual persons, and not as merely a faceless mass.

There is only one way to find out whether or not an aud ...more

Steps to a Successful Audience/Trainer Relationship

A major cause of trainers being unreceptive to their audience is stage fright. Being so self-involved the trainer has very little energy to devote to making personal contact. It is not unusual for this to happen, and there are ways to avoid it. You can capture and hold an audience's attention if you begin by giving your listeners your attention first.

Never in the course of the presentation lose sight of the fact that you are speaking to people. Keep what is said on a personal level. Sp ...more

Tips for Thinking on Your Feet

If you really aware and alert, your audience's behavior — faces, bodies, and their hands, will literally transmit scores of "messages." It is possible to judge how well you're being received, how much attention your audience is paying to you, and often how close your objective is to accomplishment. For example, shuffling feet, yawns, general restlessness, glances at watches -- or rapt attentiveness -- all are things which should be consciously noted by the trainer. Some trainers ramble on d ...more

Using Your Audience to Your Advantage

Regardless of what response technique may be convenient in a given situation, one thing is certain for the aware trainer: different techniques will drive you deeper and deeper into the realm of subtlety, which is precisely where the art of using response points belongs. For most trainers, these direct questions will be the best method to determine how well the idea presentation is progressing.

If possible, have a friend or associate sit in on the presentation for the express purp ...more

1,000,001 Reasons To Connect With Your Audience

Eye contact is mandatory when giving a public presentation.

The goal of public speaking is to connect with your audience. Visit with your audience. Have a conversation. When you are making eye contact with one person, when you are having a conversation with one person in the audience, the entire audience feels as if you speaking directly to them individually.

If you do not make eye contact with anyone, your credibility and trust factor plummets to less than ZERO!

Have you ...more

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