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Your affiliate site visitors are really getting pretty sophisticated in searching the web, and in addition many receive ezines, newsletters, RSS feeds, research subscriptions and other sources of information. They have a multitude of options for shopping and services both on the internet and off. They can easily find many of the merchants you have as affiliate vendors without going through your site.
So why should these visitors continue visiting your site? Because you have spent you ...more
Many affiliates consider themselves information sources, or niche environments where people with specific interests meet and communicate. They (and their visitors) consider them to be experts in their fields, but they often don't think of themselves as a brand. Thinking of their site in terms of brand identity is a jump for them. But branding isn't just for monolithic companies like Microsoft or Procter & Gamble.
You have your own unique identity, you do things a certain way, people ...more
As an affiliate you may not have a license to sell stocks, bonds, firearms, prescription drugs or to loan money or provide investment advice. These businesses are considered regulated businesses, and representations about or the provision of their services can only be done by individuals with appropriate licenses.
However, as an affiliate you still have the ability to "hand off" a site visitor who is interested in the services of one of these businesses. But you can only do this if yo ...more
As an affiliate it's likely that you're accustomed to writing product comparisons to enrich your website. If only it were that easy to compare the two largest and most popular affiliate networks. Both have an array of high quality merchant partners that affiliates can sign on with to forward buyers and receive commissions. There's no reason why an affiliate wouldn't want to deal with both networks. The terms and conditions for participation vary somewhat, but both have in place mechanisms ...more
Thinking of being part of the growing website hosting industry? There are a variety of entry-level reseller solutions that offer different benefits to different types of user. Two common ones are briefly discussed here.
The website hosting industry continues to grow, despite the well-known "dot com bust" at the turn of the century. Though there is far less venture capital flowing into the hosting market, the demand for websites has not abated. As internet access spreads the number of po ...more
Everybody dreams of being rich! Some of us don't just want to be rich... We want to be rich beyond our wildest dreams! We want to be able to live like the rich and famous, and we want our riches to continue for the rest of our natural lives.
Anyone who is truly wealthy will tell you that you never get rich working for someone else. To make the kind of money you need to live a wealthy lifestyle you have to be in command of your own destiny, or marry well. Marrying well is okay I suppose, ...more
The uncertain global job market is forcing people to find alternative means of making a living. Statistics show that approximately 8,000 new home-based businesses start daily in the U.S. alone. This means that a new home-based business starts every 11 minutes! It is estimated that by 2010, a whopping 69% of all households will support themselves from some form of home-based business, and an affiliate business is a proven vehicle for testing the waters without needing to have the usual infrast ...more
You know your business well. Can you describe what you do and who you do it for in a sentence of two? Do you have a good tagline? This belongs on your home page along with options for the most important things you are and do, with prominent links to them. Make it easy for the search engines to find you by making sure your titles and subtitles are tagged with your company name and a succinct description. And make it easy for the visitor to find what they want by having easy navigation and ...more
Affiliates are always on the lookout for ways to add value to their site without cluttering it up, diffusing its niche feel, or Confusing their loyal visitors. One way to give site visitors extra value is to add a highly targeted search box or two. There are many available for download to your site, on almost any imaginable topic. Choose from dictionaries, kids, business, health, law, maps and everything in between. A good place to start researching what's available is http://www.wri ...more
When you, as an advertiser or affiliate join affiliate networks such as Commission Junction or LinkShare, you have the ability to run reports of the sales that show you the sales made on merchant sites as a result of click-thru's by visitors to your site. There's almost no variation of report you can't generate. (The same is possible also for the merchant.) If you have negotiated individual programs with merchants, they also will provide reports that will tell you the number of click-thru' ...more