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In order to be approved as an publisher or affiliate site, you'll need to have a site that is of value to your audience. One with good content that is of interest to those people who are likely to buy your merchant's or advertiser's products or services.
One way to increase the value of your site is to provide unbiased reviews of products or services. Your audience is busy and doesn't necessarily have the time to understand the difference between the 10 different fleece vests offered ...more
The amount of money you can make as an affiliate will depend primarily upon the popularity of your site as well as the "fit" between the focus of your site and the products and services offered by the merchant or advertiser.
Advertisers pay differing commission percentages for sales or other actions such as the completion of a survey. For sales, the most common sales commissions are between 15% and 25%, except for downloaded information products which pay considerably more, but require ...more
What makes your site special? Do you have enough deep content that the search engines serve you up first? Or do you have little conventional content, but the word of mouth of your target audience who finds value in the community you have created? Perhaps you advertise in offline venues that are well-targeted. Whatever the reason, you're cleared the first hurdle. Now you just have to get your visitors to come back on a regular basis.
Obviously repeat visits are good – you have the ...more
If you're like most website managers or owners, you didn't create your website solely for the purpose of generating revenue from an affiliate program. But the many of the same principles apply for both running a site that's attractive to an affiliate and running one that will be successful for your own purposes.
Both require the following: Understanding the site visitor and why he/she is attracted to your site. The products? Information? Sense of community? Having good content, ...more
As an affiliate or publisher with a new site, you're in the position of convincing merchants or advertisers that you will bring qualified buyers to their sites. Your traffic, demographics and content of your site will be reviewed by the merchants, and you will be approved by those who feel you can bring them additional sales.
So, you've gone on for six months or longer, and some merchant sites have done better than others. Some have done MUCH better than the others. How can you capit ...more
Merchants, particularly those who work through affiliate network, do a reasonable due diligence evaluation of affiliate or publisher sites to make sure they have a reasonable chance of leading to incremental sales, and don't have the obvious potential to hurt their brand or reputation.
For merchants, it's a numbers game. They need to be sure that they're receiving value from all their affiliates. A partnership with an affiliate costs the affiliate nothing to set up, and the commission ...more
Keeping an affiliate site relevant isn't easy. You have to make sure your site visitors find your site and its content fresh, and that they keep coming back. As an affiliate or publisher, you have relationships with merchants who expect a certain level of activity (clicks and the ultimate purchases) in order for your relationship to continue long-term. This requires many little changes over time, and some larger ones on a regular basis, at least once a year. After all, you've put in all t ...more
According to statistics, it takes between five and seven impressions before an online visitor buys a particular product or service. So, as long as you are attracting visitors with the subject matter and content of your affiliate site, the trick is to keep them coming back on a regular basis, to increase the likelihood that they will become buyers. This is a situation where developing a newsletter makes sense.
Think of information these site visitors want or need to know. Trends, new ...more
Why did you start your website? To pursue an interest, or to sell a certain product or line of products? Maybe to explain the mission or services of a non-profit. Have you made it very clear in everything you do who you are targeting? Do you know you are successful, because your target market acknowledges that you are focused on them? If so, you have the basis of a great affiliate marketing site. Merchants want and need visibility on the sites where their targets visit repeatedly and pa ...more
When you last visited a site that disappointed you, what did it look like? A collection of links on a page, or content with keywords and key phrases littered throughout worthless copy? Gone are the days when a site might rank well but be either of little worth or a terrible annoyance to the site visitor. Those sites just hoped that you would, in frustration, click on one of their merchants, and that they'd be tagged to receive commissions for a certain number of return days. The web has c ...more