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Affiliates can do a lot to protect themselves from those who would take advantage of them by dealing with companies that have good reputations in the offline world, and carefully doing their research on the online-only ones. Affiliate Networks have also put into place strong regulations for the purpose of thwarting and blacklisting serious offenders. But where there's easy money to be made, the unscrupulous flock.
No matter how they attempt to protect themselves, it is still very poss ...more
The temptation in creating an affiliate site is to develop on that will meet the needs of the masses, so you'll be able to sell a wide range of goods and services. But stop and re-think. Amazon.com already exists as do the sites for the mega-box retailers. Most people know the sites that meet their needs for favorites such as music, computers and office supplies.
So, how do you decide the subject and scope of your site? You need to develop a niche site, and balance the scope of the ...more
Once you've found out the number of links to your site by using www.linkpopularity.com or another link checker, It's likely you will want to add quality links to your site. There is software that can do this, but beware of any software or service that promises you a large or automated increase in links. Some of these companies simply create reciprocal links among their clients, regardless of the appropriateness of the links or the content on the sites. The patterns of site reciprocity crea ...more
When you have a clearly defined niche, you want to provide every possibility for your site visitors to immerse themselves in your site's purpose, subject or information. You've established arrangements with merchants of products as well as service providers. Information products are another avenue to pursue. These are digital products –ebooks, audios and videos, and software provided as downloads of files.
The commissions on these products are very high compared to products, typica ...more
Are you among the cool group in your city (usually in cities)? Are there others like you or who want to be like you? Are you an acknowledged style setter? If so, you're in the position to not only craft a website to communicate with like people, but you stand to effectively monetize your position, without the cloud of crass commercialism that would turn off the members of your group.
Think about it – What did the athletic shoe makers do to make inroads with the inner city kids who ...more
Retailers routinely pay mystery shoppers to evaluate their stores on a specific set of criteria. They rate their experience in everything from the availability of sale items to the cleanliness of the changing rooms. What do you, as an affiliate, want to know about your merchants? Have a contest and recruit some mystery shoppers from your target group, give them an assignment to buy a product in a certain category at several merchants or and have them tell you specifically about their exper ...more
Why should a site visitor buy from your site and not just go directly to the merchant or vendor site? Because you provide value added services. You don't just slap links on your site, you carefully review merchants to make certain they're appropriate and that they remain so as both your sites change and grow. You perform affiliate auditions.
Before you join an affiliate program, roam around the company's site, evaluating the environment, products, advice, articles, ease of use, shopp ...more
Just because affiliates aren't charged in order to place merchant links on their sites doesn't mean that they're free. They occupy valuable space on your site and need to reflect the interests of your site visitors to earn their keep. It's a question of opportunity costs, and an affiliate needs to make sure that the individual merchants and the merchant mix overall meets the needs of their site visitors. It's simple to see if they are voting with their dollars, and make changes if certain ...more
If you have a niche affiliate site that reaches a select, documented high-end demographic, you have a market ripe for marketing to select merchants and advertisers. Instead of offering this group access to existing, established products and services, you have the ability to negotiate special product purchase arrangements and exclusive service arrangements.
Start by understanding what your market wants. Ask and observe. Are they the super-wealthy who want access to the most exclusive ...more
You've spent the time and effort to create a site with rich content that provides real value to your visitors. You have a special environment and niche, and a name that is getting known in your industry or by your user groups. All of a sudden your site traffic is slowing. Your affiliate commissions aren't grinding to a halt, but they're slowing also.
What can you do? Check Whois to see if another site has registered a name that's close to yours, perhaps in an attempt to do business ...more