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Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades—at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, whether they were s elf-published, done with a small commercial house, or by a New York conglomerate, I've found that se lling direct is more secure, more financially rewar ding, and far less ...more
Ever wonder how trends get started? As much as we'd like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book "The Tipping Point". There's a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells's 1996 novel, "Divine Secrets of the Ya-Ya Sisterhood", to surprising success. When ...more
Wouldn't it be nice to write a book, get paid handsomely for it and be considered a top expert all at once? It's possible--if you know the rules. 1. Study the publishing industry. Today celebrity books rule. Books that catch a quick trend come in second. Take chick lit, for example. Nobody cared about hip books for women ten, or even five years ago. But women buy the majority of books--and actually read them. It's not to say that other book genres aren't viable. Of cour ...more
Do you dream of having a book published, but donÂ't know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book? If you answered yes to any of these questions, then the following information is for you. Many writers and aspiring authors are under the mistaken belief if their book is published by a publishing house they can sit back and watch sales miraculously happen. Nothing could be further from ...more
It's the dream of 81% of the population to write a book. No matter how many times people tell you how difficult it is to do, nearly everyone wants to do it. There hangs a certain romance around writers. I think it's a kind of nostalgia or grieving for some forgotten part of ourselves. We long to return to a place where magic and imagination are revered. Others may just want the quick glory or fast buck they associate with being an author. But whatever you want, getting a 6-figure b ...more
Every writer fantasizes about getting that big fat advance so they can take a little dream time, write, relax, or put their kids through college. But what most writers donÂ't know is it takes a heck of a lot of work to get to the point of being worthy of a publisher handing you the equivalent of the golden egg. Whether youÂ're a doctor with the latest get thin quick diet or a mom who has a foolproof way to turn brats into angels, you must be willing to do the work-alot of it. Wha ...more
You did it. You crafted the perfect query letter for your non-fiction book, and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong book proposal that exhibits knowledge of your audience, what that audience needs and wants, and how that audience can be reached on a cost-effective basis. When an editor makes a request to see your bo ...more
Like most first time authors, I figured that once the word was out that I'd written a book, the world would beat a path to my door wanting to buy it. I'll admit I gave little thought to marketing until the day my first printing of Handbook To A Happier Life was delivered. In a panic, I called a published author I knew and asked, "What do I do now?" She suggested several books about book marketing, which I bought immediately. I was on my way. Success in book selling is a three step p ...more
You've done it. You've achieved a lifelong dream and penned a book certain to be lauded through the ages as a literary masterpiece. Yet one last obstacle stands between you and publishing success – attracting the attention of someone who can get your book into print. In reality, catching an editor's attention is not difficult. All you have to do is follow the rules by sending what industry insiders refer to as a "query letter". A query letter is one or two pages written in the f ...more
"The Book Sistah" I got lucky. The month that I sold my novel was the same month that I started my newsletter, Living the Dream, for my coaching business. I had no idea that as my list of subscribers grew I would have a great platform from which to launch the book 18 months later. Thanks to that list, I was pre-selling my book long before it hit store shelves. I was cultivating an audience without realizing it. But now I know that having a list is a goldmine, both for s ...more
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