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You know it when you see it. It's the paper sandwich that looks so yummy you can't pass it up. It demands a second look. A well-designed book cover is no accident. It's the product of creative knowledge and great intuition. When you're meeting your sweetie's folks for the first time, you wear something special but not too garish, something that speaks volumes about what a great guy/gal you are.
My grandmother's advice to young women interested in marriage was, "Be pretty if you can, wit ...more
Every book was once a mere snippet of a notion with a pencil (or a computer keyboard) dangling off the end of it. The difference between an author and someone daydreaming out the window is that, finding the pencil or keyboard attached to a notion, the writer continues drawing, writing, pulling, prodding, and scratching at the notion until it becomes a book. But how does that book become wonderful? There lies the real mystery. No one really knows. . . but I have observed that Wonderful Books o ...more
Here's what I've discovered in perusing the coverage of this year's BookExpo America: all is NOT doom and gloom in the publishing industry! If anything people are just as excited about books as they ever were and that means lots of opportunity for people like us who are interested in putting more books out there in the world. But success doesn't happen by accident. There are still obstacles to overcome and the more you know about the publishing process, the easier your journey will be. So let ...more
The most efficient and reliable sales methods for any book that you will be self publishing are all based online.
The truth is that there is no offline equivalent to a blog and neither is there an advertising medium that is as targeted and efficient as Adwords and other leading PPC (pay per click) advertising mediums.
Blogs and PPC ads are the most potent weapons for marketing that book that you are self publishing so that you end up achieving very high regular sales. These two on ...more
Book marketing and production tips apply to virtually every business because whether they know it or not, self publishing is in the best interests of any business and can make a major impact on its' sales and success.
Not only will self publishing a book filled with tips greatly enhance the image of a person and their business but it is the best way of proving one's expertise in a world that is increasingly crowded by self proclaimed experts who actually know nothing. It helps a person ...more
You can tremendously enhance the success of your self publishing books trade by using email and email marketing techniques.
Many people involved in the self publishing of books never think of email because they associated email marketing to the illegal activities of spammers. The truth is that email marketing that is permission based and legal has proved to be one of the most popular marketing tools used by professional publishers online. One reason why many like using email is probably ...more
Using blogs, one can very effectively accomplish the task of self publishing their books for profit or fame.
It is useful to start off by ensuring that we understand why using blogs for self publishing books usually works out so well. To understand this truth we must focus for a moment on the most successful bookstore on earth, Amazon.com. Founder Jeff Bezos came up with a fascinating way of having readers review books they had read for others. It was a fresh interesting new way of sell ...more
There are a number of self publishing book tricks that you can learn which can make a huge difference to the level of success that you will ultimately attain. A lot of the most effective tricks and tips call for a very deep understanding of human nature and lots of creativity.
For instance the book you end up self publishing will sell a lot better if you use the age old trick that has served publishers well for centuries, of focusing on a nagging problem. The more serious and pressing t ...more
The most common mistake people make when self publishing their books is to ignore marketing until it is too late.
Good marketing is critical in everything and book self publishing is no exception. Yet time and again you will see people going through the entire process of self publishing their books from just an idea to the printed book without giving marketing any thought. The truth is that marketing has to touch every single aspect of your project and influence every decision you make ...more