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To do its job, your book's title (even at the outline stage) must be "special!" It can whisper, it can holler, it can whinny, but it has to be specific. When your book's addressed to everyone, it's addressed to no one. "Eek!" you cry, "That means nobody will read it!" Exactly. Next time you're wandering the bonny aisles of Bones and Narble, or surfing the Amazonian waves, take a look at the titles that catch your eye. When you see "How to Know Things the Smart Way" do you run over to grab tha ...more
My mother is a professional storyteller. She makes her listeners laugh and fall in love and cry. She accomplishes it all by sharing anecdotes. Carefully crafted ones, to be sure, but that's what they are.
So it's probably in response to my mother's example that I ended up writing my own book, soon to be published. I wrote it to give back some of the vast inner treasure that has come as a result of my spiritual adventuring in yoga and meditation.
I also wrote the book because I bel ...more
Bare-butted, cute-faced, dreamy-eyed Qin Dai is one step away from fame as a writer. She has written a romantic novel and she's using her skin to sell her book and buy her way to fame...but I'm not complaining...
Qin Dai has posted some of her bare-ass pictures in her blog on www.ycwb.com and it's drawing eyeballs, comments and a lot of interest. But, you've gotta be able to navigate your way through a sea of Chinese to get to her blog, a feat I'm not capable of achieving.
She spe ...more
You know it when you see it. It's the paper sandwich that looks so yummy you can't pass it up. It demands a second look. A well-designed book cover is no accident. It's the product of creative knowledge and great intuition. When you're meeting your sweetie's folks for the first time, you wear something special but not too garish, something that speaks volumes about what a great guy/gal you are.
My grandmother's advice to young women interested in marriage was, "Be pretty if you can, wit ...more
Every book was once a mere snippet of a notion with a pencil (or a computer keyboard) dangling off the end of it. The difference between an author and someone daydreaming out the window is that, finding the pencil or keyboard attached to a notion, the writer continues drawing, writing, pulling, prodding, and scratching at the notion until it becomes a book. But how does that book become wonderful? There lies the real mystery. No one really knows. . . but I have observed that Wonderful Books o ...more
Here's what I've discovered in perusing the coverage of this year's BookExpo America: all is NOT doom and gloom in the publishing industry! If anything people are just as excited about books as they ever were and that means lots of opportunity for people like us who are interested in putting more books out there in the world. But success doesn't happen by accident. There are still obstacles to overcome and the more you know about the publishing process, the easier your journey will be. So let ...more
The most efficient and reliable sales methods for any book that you will be self publishing are all based online.
The truth is that there is no offline equivalent to a blog and neither is there an advertising medium that is as targeted and efficient as Adwords and other leading PPC (pay per click) advertising mediums.
Blogs and PPC ads are the most potent weapons for marketing that book that you are self publishing so that you end up achieving very high regular sales. These two on ...more
Book marketing and production tips apply to virtually every business because whether they know it or not, self publishing is in the best interests of any business and can make a major impact on its' sales and success.
Not only will self publishing a book filled with tips greatly enhance the image of a person and their business but it is the best way of proving one's expertise in a world that is increasingly crowded by self proclaimed experts who actually know nothing. It helps a person ...more
You can tremendously enhance the success of your self publishing books trade by using email and email marketing techniques.
Many people involved in the self publishing of books never think of email because they associated email marketing to the illegal activities of spammers. The truth is that email marketing that is permission based and legal has proved to be one of the most popular marketing tools used by professional publishers online. One reason why many like using email is probably ...more