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Why do service professionals put up a website? When I ask this question of my students and clients, I always get some version of the answer "Because everyone has one these days. You need it to increase your credibility."
But then I ask: "How does a website increase your credibility?" To that question I usually get a few moments of silence. Apparently the need to build a website is so obvious that no one thinks about WHY they should spend thousands of hours and dollars on i ...more
I frequently tell my coaching clients about the importance of regularly updating web site content. Fresh content keeps customers coming back and gets indexed more frequently by search engines. Novelty spurs attention, whether human or technological. A few months ago, I received a question from a student who really wanted to update his web site on a regular basis, but was struggling with finding new material. Here are a few ideas for generating fresh content:
* Update Existing Web Pages. ...more
If you are in Direct Sales, you may not realize how many sales you are missing by not having a website of your own. Rep websites aren't usually indexed in the search engines, and most can't be personalized completely.
Let me give you an example of why it's so important to have your own website. I searched for "Watkins Vanilla" on Yahoo, Google, and MSN.
- On Yahoo, Watkin's company page was #7 in the listings. Ranked before them were reps with their own website.
- On Google, ...more
So you've finally decided it's time to create your own Web Site. After all, your friends and business associates have one and you don't want to be left behind on the Information Super Highway.
Great Web Sites all have a few common elements about them, and that's what I'll be discussing here. It's usually a good idea to plan the site out on paper before even touching your PC. It can be difficult to come up with content when staring at a blank computer screen, so get out an old ...more
This is the last part of a three part series dealing with guidelines in how to plan, present and develop your company's website. In part one we explored the importance of having a professional website to represent your company online. In part two, we identified the quality approach of planning your company's website.
Now in our last part of these series we will take a quick look into the website design, development & marketing aspects and your company's image.
Company Bran ...more
This is the second segment of a three-part series that addresses the guidelines on how to plan, present and develop your company's website. In part one; we explored the importance of having a professional website that represents your company online. In part two; we will identify the quality approach of planning your company's website.
Designing and developing a quality website. When you hire a team to create or redesign your company's website, keep in mind that the basic concepts of qua ...more
A website image should match a company's quality objectives to build your company's online presence. Does yours? The truth is a poorly designed website can damage a company's online presence. More so, your website is your online presence. Internet users expect a reputable company to have a high-quality online presence reflected in a quality and professional website. Think about it as an electronic business card or brochure; a first-class website shows that a company is serious and professiona ...more
You want to know how to turn your web site into a successful sales tool. You hunt for articles much like the one you're reading right now that will give you the secret recipe for success. Well I'm here to burst your bubble. There is no secret ingredient for instant success… but there is for instant failure.
Here are three points to keep in mind when creating the content of your website. They apply to every website in every industry.
Avoid Clichés ...more
These days, if you're starting a career as a freelance writer, it's no longer enough to ring up a few editors and distribute a few business cards. Most of the people who want to hire you will ask if you have a website. If the answer is 'no', you could lose out on some valuable sources of income. Here are five reasons why you should have a web presence.
1. Developing the brand of you As a writer, your name is your brand. People will like or hate your stuff, trust or di ...more
So here is the top 10 accessible tips:
1.With the deadline for website accessibility is October 2004 when all points of the DDA become part of British law.
2.The Disabled Rights Commission (DRC) is a government-funded body empowered by the Disability Rights Commission Act 1999 to instigate formal investigations aimed at eliminating discrimination and encouraging good practice in the treatment of disabled people.
3.The DRC conducted accessibility testing on over 1,000 UK publ ...more