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A well constructed minisite with proven psychological formula turns into a red-hot cash machine.
Simple one page minisite sells thousands of dollars worth of products on autopilot, this is not a secret anymore.
But there is a particular process you need to follow.
It is just like a recipe, where you need to mix all required ingredients to make a delicious dish. Miss one and you will end up with something tasteless.
Similarly, apply all the required blocks to create a m ...more
In a previous set of Articles published here at EzineArticles I discussed the implementation of RSS and how you could create an RSS feed for yourself.
These next few articles are going to be devoted to something a bit different. We will categorize it as Web Development and I will try and go through a case-scenario of building a web-site and everything you may need to know about doing it.
If you think that building a web-site is something simple and you can do it in one day, ...more
Ever visit a website with a specific goal in mind (like buying something), only to leave the site in frustration? If so, you've witnessed how usability can affect a website's ROI -- for better or for worse.
The same is true in real estate marketing. A website that lacks usability will lose potential clients. This applies to franchise sites as well as the personal marketing websites of individual agents. It doesn't matter how much traffic your website gets. If it's hard to use, it will t ...more
In contemporary western society, due to its inherent capitalistic system, there are many suppliers of website building packages that enable consumers to develop their own websites. Although there are different functions embedded into each software package, there are a few popular website building packages that are available on the market to ensure efficient websites for beginners.
The software package "Dreamweaver" produced by Adobe is very easy to use, and is effecti ...more
What do increasingly more owners of small and medium businesses know about having a Web presence? Enough to know that they need one.
According to a 2000 survey, only 55 percent of small business owners found having a website to be cost-effective. Their optimism showed, however -- 65 percent considered the Internet important to the future of their business.
Those 65 percent were right. In a 2005 survey, almost 86 percent of respondents said that their websites were cost-effective. ...more
The first step is to follow a marketing plan. Creating a website should follow the same blueprint as creating an offline business. If you can't sell your website idea to an investment banker, why would you proceed? The rules are the same. Far too often, people create sites without a business plan and a marketing plan. Start off with an executive statement that describes what your company will look like when it grows up then follow it with a business plan. If you are new to it, MS Office has a ...more
Why is it important to your online business that you use an internet merchant account? I am told that if I do business online, then I must have an internet merchant account. The truth is that they are right. If my customers can't pay for my services or merchandise with their credit cards or their own merchant accounts, then I am unlikely to be successful. Online business and shopping are prevalent, but only if credit cards can be used to make purchases. So what exactly is an internet ...more
Website promotion is one of the most basic yet most vital factors of e-business. If your website isn't placed in front of a targeted audience, those that will benefit from what you have to offer, the website loses its purpose altogether. Thus, website promotion is something that should be considered at all times, especially when the website is initially being developed.
To develop a website that will be a good tool for your business, there are several things about ...more
A website means a dynamic marketing plan. To court success a website must be promoted well and deliver all that it promises. To get on the fast track to success one needs to:
If you want your business to be profitable, you must establish trust between you and your potential customers. Providing information about yourself and your business will help you establish credibility which translates to trust.
Post Contact Information You must have your contact information listed on your web site. Your business address, phone number and email address are the most important elements of your contact information. If people can not contact you they will most l ...more