Tell Site Visitors What To Do

Your site visitors make all the choices when it comes to browsing the Web.

No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way. But on the Web, there is no telling how your next visitor will experience your site.

Where will they click? Which pages will they visit? It's hard to tell.

Being sensitive to the fact that the user is in control, many sites simply present a ...more

Set Yourself Apart From The Ordinary

I have written at length about the need to anticipate your visitors' needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor has on his or her mind. I have talked about finding the search words and phrases people use to find your site, so you can use these same words on your homepage. And so on and so on.

And I think it is all good advice. When visitors arrive at your site for the first time, the best outcome ...more

Writing Web Pages: Get To ‘The Meat’ Faster

Much of my consulting work comprises writing ‘Outside Opinion' reports on the sites of large companies and organizations. Sometimes I review just a few pages, sometimes fifty or more.

I'm just finishing one up now and have recognized a thread that is common to many of reports.

Here is what I have noticed: On many sites we are too slow to ‘get to the meat'. Too much rambling and introduction on each page.

One of the things I do in each report is create some ‘copyw ...more

Your Site is all Direct Marketing

This may not be a popular view, but I think writing a web site is very similar to writing a piece of direct mail. I'm not talking about smash-and-grab fliers. I'm talking about those large mailings with brochures, a four or eight-page letter and a reply card.

And no, I'm not saying that the experience or the approach is identical. There are numerous differences too. But the similarities are significant, and can guide us in how we write for the web.

Here are some similarities: ...more

Two Pillars of a Successful Web Site

For a web site to get close to fulfilling its potential, you need absolute clarity on two points.

First, achieve clarity on what your site's core purpose is

Is to provide information? Is it to complete direct sales? Is it to drive prospects to pick up the phone and call you? Is it to start a free trial? To register?

The more companies I work with, especially larger ones, the more apparent it becomes to me that very few sites have absolute clarity of pu ...more

The Top 10 E-Commerce Ways to Follow up with Clients – Part 2

Did you know that 80% of all sales are made after the 5th contact?

The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals.

Building your practice needs consistent bi-monthly follow-ups.

If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing ...more

The Top 10 E-Commerce Ways to Follow up with Clients – Part 1

Did you know that 80% of all sales are made after the 5th contact?

The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals.

Building your practice needs consistent bi-monthly follow-ups.

If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing ...more

How To Sell Websites Fast !

This article will explain in depth the steps needed to sell your website fast in today's marketplace.

Step 1 Establish a Reasonable Price for Your Site

How Much Can I Get?

Before you sell, it's a good idea to know how much the domain is worth. Market prices for domain names can run from a few dollars to thousands of dollars for premium names. The domain name "Loans.com", for example, sold for $3,000,000 just a few years ago. The key to deciding whether or not to sell a domai ...more

10 Reasons Why People Won’t Buy A Second Product From You

1. You didn't follow up after the first sale. After the

sale you could have introduced your other product

on the thank e-mail.

2. You didn't ship the product in the about of time

you stated. If they needed it in a hurry and you

didn't provide, they won't rely on you again.

3. Your product didn't do as promised. If your

product didn't accomplish their desired goal they're

not going to think your second product will either.

Make That 3 Billion

My previous article I wrote called "One Point Two Billion" attracted quite some attention, the downloads through all the article syndication services has been astronomical compared to any other articles I wrote which are still with them. It seems the numbers game is popular not only with the accountancy profession, but with just about anyone running a website who is interested in more sales from anywhere in the world. The internet has proved to be the great leveller, even a ...more