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China is a star of the show wine consumption in China

  • Posted April 15, 2012
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China is a star of the show where it comes to grape wine consumption. According to  2012 China Wine Bottle Market Depth Survey Report   released  wine consumption in China soared 61.8% between 1994 and 2000 – at a time when global output had been rising a timid 6.5% between those years.Experts predict a 16.4% growth in wine consumption in Asia by 2006, making the entire region also one of the fastest growing wine consumer centres in the world.Yet China’s per-capita consumption of red wine is a mere 0.5 litres, while the world average is 15 times as much, at 7.5 litres. So the red wine market is expected to see considerable growth following China’s entry into the WTO.This is despite the latest figures from the State Statistical Bureau, which suggest that China’s total output of wines, including the spirit variety, dropped in 2001, with profits from white and yellow spirits and fruit wines slipping from a year earlier.

China is already developing its own potential First Growths (see my Blog China’s First Growths) and Chateau Lafite Rothschild made a sharp move by partnering with CITIC, China’s largest state-owned investment company, on over 60 acres of vines on the peninsula of Penglai in Shandong province. This partnership might help Lafite overcome an embarrassing political stand-off. The Chinese regime has, for the moment, banned the importation of foreign vines, amid fears they could bring disease into the country. This could be seen as Chinese protectionism in more ways than one. 

China is a star of the show where it comes to grape wine consumption. According to figures released by Vinexpo Asia-Pacific in Tokyo, wine consumption in China soared 61.8% between 1994 and 2000 – at a time when global output had been rising a timid 6.5% between those years.Experts predict a 16.4% growth in wine consumption in Asia by 2006, making the entire region also one of the fastest growing wine consumer centres in the world.Yet China’s per-capita consumption of red wine is a mere 0.5 litres, while the world average is 15 times as much, at 7.5 litres. So the red wine market is expected to see considerable growth following China’s entry into the WTO.This is despite the latest figures from the State Statistical Bureau, which suggest that China’s total output of wines, including the spirit variety, dropped in 2001, with profits from white and yellow spirits and fruit wines slipping from a year earlier.

 

2012 China Wine Bottle Industry Development Analysis and Forecast Report 

2012 China Wine Bottle Industry Investment Analysis Report   

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  • Posted On April 15, 2012
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