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Clothing Lines and Textile Manufacturers – Success in the Apparel Industry

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Fashion and apparel remain among the most important industries worldwide. Clothes are vital to everyday life and it is precisely because of this reason more people are venturing into the trade. If you are one of the many entrepreneurs pursuing your own line, working with the best textile manufacturers can help your business grow and evolve into something bigger.

Establishing a Clothing Line

Business opportunities come and go, but starting an apparel brand is a trend that is here to stay. Relative, even major, success is possible with creativity and determination. All you need to start out with is a vision. From there, you can begin gathering the resources necessary to achieve your goals.

The next step is to figure out what kind of clothes you want to manufacture. Do you have a specific target market in mind? Determining if there is a market for the products you intend to create is the next step to the process. This will help you decide whether you should focus on a particular niche or cater to different groups. A good idea would be to consult with leading textile manufacturers. Chances are you will source your materials from them anyway, and setting up a business partnership early on will be beneficial to your further growth.

Designing for a Market

Apparel has perhaps the widest scope and most versatile market. You can design a certain type of product for a specific group of people, but even then, you can branch out to so many more. For example, you can choose to create pieces for women. You can either break this down into age groups or maybe even body types. Consider all the different aspects and figure out where your specialties lie or where there is a bigger demand.

Another component to this process is the type of clothes you design. Define the scope of your product line -will it be all-inclusive (tops, bottoms, and other relevant pieces) or separates? Answering these questions might also help you with the next aspect: distribution. This refers to the manner in which you will sell the items, and is a component of pricing.

Sourcing your Merchandise

Sourcing and merchandising can begin after you settle the initial components. You need to consider the supply and capacity of your operations. This is another aspect to consider when choosing textile manufacturers to work with. Choose a company with the capacity to deliver to your small or large-scale production orders. Consider the cost and operation procedures of the company you work with. Here are some points to review:

Coverage – Does the company specialize solely in apparel, or do they offer other services such as home textile manufacturing? This is important if you plan to expand into home furnishings and accessories. Check if they have the resources to help you achieve your goals.

Quality Control (QC) – QC is of utmost importance in the apparel industry. Look into their inspection processes for assurance about the quantity and quality of all deliverables. This applies whether you demand sample fabrics or garments for clothes or other home textile needs.

Execution – Make sure the company you collaborate with has the ability to execute your designs properly. Some apparel and home textile providers can even take care of concept and product development, allowing you to focus on brand building and business management.

Keep all of these in mind when selecting textile manufacturers to work with. Choosing the right company is an integral factor to your success.

Charlie Rodgers owns multiple clothing boutiques and deals with home textile and apparel textile manufacturers regularly.


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  • Posted On May 20, 2012
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