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Considering Dealership Press Releases? Here's What You Need to Know


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If you have a car dealership and are contemplating making a big announcement, you need to ensure that you capture the attention of your target demographic. In most cases, people assume that this will involve spending lots of money to simply inform people of either a new product or about your services. However, this is not the only option that you have. If you would like to grab the attention of a large number of people without breaking the bank, you should consider dealership press releases.

So, what is the function of dealership press releases? Their main function is to help you promote an event, a new product, new services, and so on that your market does not know about yet. Dealership press releases tend to be at least one page and they comprise of the important details pertaining to your big announcement. The dealership press releases will inform journalists and reporters alike on how they can contact your company to feature the new product or service that you have. They also go as far as informing them in case you are having an event in conjunction with your announcement. These press releases will also let the masses know of how your new product or service has the ability of revolutionizing the market.

There are a couple of types of dealership press releases that you could opt for. You have the choice of either releasing it on its own or opting for a comprehensive press kit. When you deliver these press releases on their own, the information that should be included should explain the who, the what, the when, and the how of the services or products that you are announcing. To ensure that the dealership press releases have no duplicate content, they should also include some expert opinions as well as some quotes from satisfied customers.

This way it is catered specifically to your product. When it comes to a press kit for dealership press releases, a lot more goes into it. Video footage, photos, and promotional materials should be handed to the company compiling it for you so as to promote your new service of product.

So, what are some of the benefits of having a professional company handle your dealership press releases? One thing most people do not realize is that reporters and media producers alike are always looking for a new story. If they are to be tipped off about something new that is happening that piques their interest, chances are they will want to cover it. When you employ a professional company to have your automotive press releases done, you get to ensure that all the vital details pertaining to your new product or service are included in the coverage.

In addition to this, there are online dealership press releases that include automotive industry articles. These tend to be SEO friendly thus ensuring that you company’s website is ranked top in search engine results. You can also be assured of quality backlinks that lead to your site with the use of the automotive industry articles from professional press release websites.

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  • Posted On May 3, 2012
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