This year alone more than $ 2.5 billion of business-to-dissipation. It’s money over the lines or the money back into marketing initiatives could be on the right. This is a serious matter that the company is to know. However, it is so heavy that companies begin to correct this situation, some not.
The first rule of business is effectively managed to ensure that the highly purified. Data quality must pass a set of quality criteria. Those people include:
Accuracy: integrity, stability, and an accumulated value of the density criteria
Integrity: The completeness and validity of the criteria for a total value
Completeness of data discrepancies in the right
Validity: the lack of data integrity to the amount estimated by satisfying
Sustainability: Ensuring contradictions and inconsistencies sense
Uniformity: irregularities with regard to
Density: The data in the missing values and the number of values are called the quotient
Uniqueness: the number of duplicate data
It is important to all data cleaning, data validation for implementing practices to implement. A full clinical review of the data content of the database, performing a valuable insight into the quality of the database of the company can be obtained. Matching the data validation process and problems with missing or areas to highlight are important.
After the data validation is complete, the organization database cleaning, also referred to as the set of ‘scrubbing. Data scrubbing software standardization, organizing profile matches, and merges and a company database purges. companies to explore and domestic, national super, accounts, business and personal views by making the information I can. “Customers unprecedented insight into the unique nuances that make incremental sales success a reality.
For example, to verify that the address lines are accurate to the ZIP code, telephone number is correct for the STD code, email address and a valid domain name.
A negative influence on the process of registreren.combinaties.
In combination, use the “vagueness” that you will use the data to match the level of need to determine – for example, “Dave” and “David” is the same, a slight misspelling of the first line of the address (complete web form a common factor. is acceptable for the purposes of the de-duplication can be used? An efficient data management experts advise you on the basis of the algorithms and can apply to your specific situation will be. These algorithms should be regularly reviewed to ensure that they are able to meet your needs.
When and by whom, de-duplication of data addressing the question should be should be performed. Membership for employees to enter and solve it within the data should be saved or should a separate offline activity.
De-duplication where and by whom, these data must be carried out?
As we have seen just a sample, there is a fair amount relates to a data management strategy is to think. It is essential that all data management strategy is feasible, practical and member engagement strategy built around the customer and the customer / member engagement is a natural part of the procedures.
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