Today’s small businesses are faced with a common challenge:
Getting the most marketing bang for the buck.
Today’s economic client makes this specific challenge even more daunting as businesses must find more efficient and cost-effective methods for attracting new clients and creating customer devotion. Advertising budgets are stretched to the limit and companies are researching ways to get more done with less money.
To meet this challenge many businesses are turning to Email Marketing along with AutoResponders.
In simple terms, Email Marketing can be defined as the use of Email technology to communicate with your market. Some of the most common uses for Email Marketing consist of:
attracting new clients
increasing customer loyalty
training sales reps
building brand recognition
The challenge for many small businesses in determining whether to use Email Marketing is finding out how to use Email Marketing without crossing the line into unacceptable email practices such as the sending of unsolicited industrial email or “spamming” as it is commonly known.
One solution many businesses are choosing what is actually a Sequential AutoResponder to manage their Email Marketing tasks.
Sequential AutoResponders are designed to collect information from web site visitors. This information is stored in a database you can use for ongoing marketing initiatives. Because reputable AutoResponder services use methods to confirm subscriber identity and interest, they are a good safeguard against troublesome junk e-mail issues.
Ideally, a company will add a subscription form to their web site, company blog, forums, etc… and invite visitors a subscription for regular updates, free information, white papers, etc… Brick and mortar businesses such as restaurants or sporting goods stores may also offer an option to register for the email marketing list at the counter or check-out.
This begins the process of building a summary of prospects.
Your AutoResponder can be setup to send information for this list of prospects.
The information sent away could include:
Updates about company events.
Announcements about special offers.
Training information for resellers.
Of course, Email Marketing works best when the information is relevant, timely, and professional.
Many AutoResponder services consist of pre-designed templates and editors. These can be used to create full-blown email marketing campaigns that seem like your business web site to aid branding and reinforce your web identity.
By utilizing tracking technology, AutoResponders can show you the number of people opened your message and how many people clicked through from your message to your site or sales page.
Cost savings, virtually real-time tracking, and flexibility make Email Marketing with AutoResponders a clear choice for many companies today.