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Flyer Printing Can Lead Efficient Marketing Strategies

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Flyers are used to promote one’s business effectively and efficiently. They are used in different marketing campaigns and also used for publicizing services. The flyers have more impact and influence on clients compared to other marketing tools since the information delivered is compact and detailed.

People equate a flyer to a brochure but it is generally 8.5″ X 11″ handbills that help in mass marketing in a cost-effective manner. It is easy to announce an event or a product launch with the help of it.

The low cost associated with this marketing tool prompts marketers who work for small companies to use them for different marketing campaigns. The flyers serve as effective tools to get the word out about the products or services. They were first printed in black and white format or on black/white colored paper. They are printed by thousands for low cost to market and publicize an event.

Flyers are handed out and even posted on bulletin boards and distributed during events. It is usually printed at high speedsand at lower resolution compared to the quality used for printing brochures.

Types of flyers
It prove to be highly cost-effective marketing tools to promote any type of product or service in a company. There are two main types which are in vogue in today’s times:
Standard flyers – These are the most popular which are printed on single side or both sides
Laminated flyers – These are laminated with gloss and matte and possess style and class. These are laminated and printed in full color and prove to be much more long lasting than the regular.

There are different sizes available although the standard size which is used is 8.5″ x 11″. The cost of Postcards is the same as that of a flyer but flyers carry visual aids and pictures along with much more information. It is also more durable and efficient in carrying a message across. There are various printing service companies which provide comprehensive flyer printing options to their clients.

Presentation folders and media kits can be used too for better effect. It is also important while designing them that the target customers are in mind and the context and pitch of marketing should be relevant to the audience. Images blended with relevant text is sure to appeal to a large section. It is important to have color flyers or inserts and to distribute them where the target market is.

Additionally, the best part of printing is that a similar design can be used for a variety of themes. Advertisements and different promotional activities can have properly designed marketing tools a far-reaching impact. Here are some of the tips when designing and printing custom flyers and to achieve desired results:
Use club flyers for group promotions or club promotions
Print them to advertise and publicize new products and services
Promote sales with perfect flyer printing
Attract new businesses and customers by placing them in different relevant and targeted locations

BestValueCopy is a leading online printing services provider that offers best quality of color copies, black and white copies, booklet printing, flyer printing and printing solutions. For more information visit:


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  • Posted On May 29, 2012
  • Published articles 10

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