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Future mining industry development trend

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A global commodities boom is helping to make Canada’s three northern territories economic growth leaders in the next two years. Real GDP in the three territories will collectively grow by more than seven percent in both 2012 and 2013 – easily outpacing the Canadian average of 2.1 percent this year, according to The Conference Board of Canada’s Territorial Outlook-Winter 2012.

“While the global economy is facing challenges that dampen the outlook for many Canadian industries and provinces, demand for metals and non-metals is expected to hold up,” said Marie-Christine Bernard, associate director, forecasting and analysis. “The immediate concern for mining industry development in Canada’s North is not so much finding a market, but rather finding the skilled workers to lead these projects forward.”

The CEs of US minerals and mining equipment companies say the state of the mining industry – globally and in the US – is positive, forecasting that global demand for metals will increase by more than 5% in each of the next three years. “Further, our member companies expect US coal exports to triple over the next two years and world demand for mining equipment to increase by about 6% a year for the [next three years],” said US National Mining Association president Hal Quinn at the MineExpo held in Las Vegas, US, last month.Other mining executives who spoke to Mining Weekly expressed confidence in the durability of the current commoditties super cycle, now in its fifth year. China, India and Brazil, besides other nations, are feverishly building power plants and urban infrastructure, and this has sparked a surge in the demand for

coal, metals and related commodities. Mining equipment manufacturers’ order

books are likely to be filled as they expand production to meet growing demand

for shovels, trucks and underground machinery. US mining equipment producers

represent about one-fifth of the global market.

‘Global Mining Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Mining Industry’ is a new report by ICD Research that analyzes how mining industry companies’ media spend, marketing and sales strategies and practices, and business planning are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global mining industry suppliers and how spending by global mining industry suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of global mining industry buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.’ cone crusher supplier:
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Key Highlights

Highlight 1: The average size of annual marketing budgets of global mining industry supplier respondents in 2012 is US$3.3 million. In 2010 and 2011 respectively, the average annual marketing budgets were recorded at US$1.7 and US$2 million. This implies that marketing budgets are set to increase considerably in 2012, as companies devise more aggressive marketing plans.

Highlight 2: A comparison of global marketing budgets by operating region shows that global mining industry suppliers from companies that operate in North America have the highest average budgets of US$4.5 million in 2012. Respondents with leading operations in Europe and the Rest of the World have the next-largest average budgets estimated at US$3.5 million and US$3.4 million respectively.

Highlight 3: ICD Research’s industry survey revealed that, on average, the marketing budgets of global mining industry suppliers are projected to increase by 7% over the next 12 months. In contrast, the expected levels of increase in average marketing budgets has reduced slightly compared to 2011, while in 2010 average budgets were anticipated at 7.2

Highlight 4: Respondents from small mining suppliers expect their average marketing expenditure to increase by 9% over the next 12 months, while respondents from large and medium companies expect average expenditure to increase by 6% and 5% respectively.

Highlight 5: Well-executed marketing and sales strategies are vital to the future success of companies and their ability to identify and acquire new business and retain existing contracts. This is particularly critical during periods of unstable market conditions when many buyers in the industry review or renegotiate their supplier bases.

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  • Posted On May 23, 2012
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