Social media channels such as Facebook, Twitter, Google+, and LinkedIn are quickly becoming the second platform next to official websites for companies and individuals to increase their brand awareness. It is very important to have and maintain a social media page because it is one of the easiest ways to communicate with your followers. This article will give you tips on how to build your personal social brand.
Display your expertise
This is the most important aspect in building your social brand. If you have knowledge about cloud-based storage, post tips and articles, link to appropriate white papers you have written and recommend, and point to relevant news stories. This is one of the ways to gain followers and friends as well as sharing your content.
Avoid split personalities
To have a credible name in social media, you should have a well-developed and focused personality. If you are a cloud storage expert, it’s okay to post about new things every now and then but just make sure that you don’t flood your followers with so much random and unrelated thoughts. This is a sure way to temper your brand, friends, followers and fans.
Look for Update Balance
This is just posting enough content so that you are people’s radar but not so much that you clog their news feeds. Also, make sure that you are posting relevant content (to your brand of course) and not just for the sake of posting. On an average, you should be posting at least once a day. This is most applicable to online sites that rely heavily on their social brand.
Always make a Follow Up
Posting is actually the first step in building your social brand. It is important that after you have published a content and someone asks a questions, it is just appropriate that you answer it or if can’t redirect them to a resource. It won’t hurt as well if you post your own questions; this will get conversation started and will be a more interactive experience for your followers.
Apply the Golden Rule in making your social brand. If you like people to like your content, like theirs as well; if you want them to share your content, share theirs too. The trick here is to make sure that you are liking and sharing significant content to your followers, fans and friends.
Social branding is one form of marketing. Internet marketing in the Philippines, for example, has found a solid footing because aside from search engine optimization, they also integrate social branding in their marketing campaigns.
What is important in social branding is that, you should connect with your audience not just in the digital world but as well as in real life. You can achieve this by constant updates, sharing insights and always being relevant to their lives.
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